Response from Hiya is in the image below.
For my response (published on social media today) – scroll down
THREE IMAGES (image above and two images below)-
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Dear @hiyahealth –
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The article you reference includes independent, third party testing done by Lead Safe Mama, LLC – a woman-owned small business for consumer goods safety & childhood Lead poisoning prevention – with a unique community collaborative business model.
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The laboratory report for your product is in the article at the bottom.
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The article is factual – and not alarmist in any way.
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The headline is factual as well: “Hiya Kids Daily Multivitamins test positive for Lead, Cadmium, & Arsenic. Laboratory report here.”
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All federal agencies agree that there is no safe level of Lead exposure for kids. This is an undisputed fact.
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Finally – while I do not endorse Smarty Pants (as their products also tested positive for Lead) – please check out the third party test results summary for their product – which has a significantly lower level of Lead than your product – a clear indication that lower levels are possible (and an indication that it is possible for children’s vitamins to test “non-detect” for Cadmium and Arsenic as well).
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The Lead Safe Mama community INVITES you to do better.
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We invite you to more thoroughly test your products (down to a lower threshold of detection – ideally in the range of single digit parts per billion for Lead, Cadmium, Mercury, and Arsenic) – and once you have confirmed our findings (which you will if you use appropriate testing), we invite you to fix the problem.
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Note: we state in our article that these levels in children’s vitamins are NOT illegal. There is no law saying that you cannot have children’s vitamins that test positive for Lead, Cadmium, and Arsenic.
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What is legal or not legal is not relevant. We are asking you to do better REGARDLESS of the current lack of appropriate legislation in this area.
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Thank you for doing the right thing.
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Fighting back and doubting the science is not a good look – doing additional investigations and fixing the problem is.
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If you have any questions about the long-term negative impact of childhood Lead exposure – please watch the documentary film that I directed and produced about childhood Lead poisoning in America today. It is available to watch for free on my website. TY
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Hiya article link with lab report: https://tamararubin.com/2024/09/hiya-kids-daily-multivitamins-test-positive-for-lead-cadmium-arsenic-laboratory-report-here/
Lab report for the Hiya Kids Daily Multivitamin product, pictured below:
J says
Great response back to them!
Lynn says
Their response was appalling. Accountability needs to be implemented.
Carolyn says
Ugh I’m so mad I missed that hiya multivitamins were tested! Both my kids take their probiotics and have been for 2 years now… I’m disappointed that their “extensive third party testing” missed this and they aren’t admitting fault or atleast acknowledging that it’s fact and giving a response about they’ll research this to correct it…
Nell says
What is a safe multivitamin for a 15 month old?
Thank you!
Sasha says
I agree. Unfortunately, I wish their response had been better. I am now curious about SEED.com and its probiotics. They have a powder for kids and capsules for adults. For a long time, many health and organic-focused influencers on YouTube and Instagram have marketed them.
Kristin says
Part of their response to me- also refusing to refund my money: We reviewed this specific order, and as with every batch we sell, our heavy metal levels are well within any guidelines and very different from any data shared here.
To be specific, our third party lab facilities, Kappa Labs and PDA Laboratories Inc, are both registered with the FDA and other federal regulatory bodies. They are both ISO-certified. Prior to shipping, we tested this specific batch per flavor (404-1045, 404-1060, 405-0009, 404-1235 on June 4, 2024) and our labs found no significant levels of heavy metals. To be clear, this batch is well below federal standards and the most stringent statewide standards- California’s Prop 65.
We’ve desperately tried to get any information on the lab that Lead Safe Mama used to perform these tests and have not been able to find ANY evidence that it is FDA registered or ISO certified.
We go above and beyond what is required by law, and follow industry-leading best practices. To our knowledge, there is no other company in our space that provides this level of transparency.