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Published: March 6, 2025
A (not-so) Quick Note from Tamara Rubin:

The lab report for this Dr. Brite Strawberry Sky Kids Mineral Toothpaste speaks for itself. (To see a chart with comparative results and the full original lab report, scroll down).

I didn’t do a lot of digging into what the award is that this company won, but if you have been using this toothpaste and you know what the award is, you may want to call the agency that presented this recognition and ask for it to be revoked.

It’s 100% unconscionable for a children’s toothpaste to be sold with the level of medical greenwashing this product shows… especially when it tests positive for Lead, Cadmium, Mercury, and Arsenic.

As always (to repeat what has become a bit of a mantra here): All federal agencies agree there is no safe level of Lead exposure for human beings (especially pregnant women and children). Serving size does not matter when we are talking about toxicants as potent and dangerous as Lead, Cadmium, and Mercury. Lead and other heavy metals bioaccumulate in the body over time with persistent chronic exposure. When a product that is positive for unsafe levels of toxicants (heavy metals) is used daily, three times a day, for YEARS (as many toothpastes are) by the same individual, the presence of toxicants becomes a very real risk to the user.

Check out the “OUR STORY” image (first image directly below) from the Dr. Brite website. It’s horrific and egregious that this company is marketing this product (ostensibly, directly or implied) as a SOLUTION to toxic products, using the co-founder’s status as a CANCER SURGEON (medical greenwashing!) to sell a toothpaste for children that tests positive for significant levels of KNOWN CARCINOGENS. This is truly outrageous. In the statement below, the company says “It became clear that there was a correlation between these personal care products and her patient’s systemic health.” SO SHE IS AWARE of the potential concern for children ingesting poisonous substances. The company claims this product comes “without the worry of harmful ingredients” yet it tests positive for LEAD, CADMIUM, MERCURY, and ARSENIC. Ridiculous. Simply ridiculous.

Please scroll down past all of the greenwashing screenshots from this company’s website to see the sharable social media graphic with the test results for this product. Scroll to the bottom of the page to see the full original lab report for this product. For context related to any of the levels on the chart below, please refer to our earlier toothpaste articles as well as this page, which has our comparative chart with test results for all of the toothpaste and tooth powder products we have tested to date.

The Levels of Toxicants Found in this Toothpaste are 100% LEGAL

The levels of toxicants we found in this toothpaste are NOT illegal. Fluoride-free toothpaste is classified by the FDA as a cosmetic product. Cosmetic products are legally allowed to have up to 10,000 parts per billion Lead in them (10 ppm). The new Washington State Toxic-Free Cosmetic Act limits the amount of Lead in cosmetics to 1,000 ppb. So, the only two relevant applicable standards result in this product being considered legal by all regulatory standards. Just because something is LEGAL does not mean it is ok, nor that it is actually safe for children. These regulatory standards were designed to protect corporations from liability, not protective of human health (watch our documentary film for more information on that — linked here).

In spite of the fact that this product is LEGAL per current FDA regulatory standards, we are working with the FDA by reporting these toothpaste toxicant levels. Our hope is that the FDA will take action with this new product-specific body of evidence and possibly propose new (much lower) toxicant thresholds for toothpaste — ESPECIALLY for toothpaste that is marketed for use by young children. If your child has been using this toothpaste and you have concerns related to the potential health impacts from this product, you can file a report here. If you feel you have been a victim of false advertising in using this toothpaste for your children (thinking it was a “safer” choice), consider calling your state or city attorney’s office and ask if they have anyone looking into false advertising claims on behalf of the citizens of your area (for example, the City of Los Angeles has a legal team working specifically on false advertising claims for products like these).

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Click here to see the full list of all the products we have tested using independent, third-party, community-funded laboratory testing (with the links to the lab reports for each of those products).

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The full lab report for this product is at the bottom of this article.

As far as safer choices for foods, supplements, and cosmetics go, we have a few lists on our food and supplement testing landing page (linked here) that you may find helpful in making safer choices for your family. We even have one dedicated to safer snack choices here. You may also find this link helpful, as it takes you to our most recently updated safer choices list of 50 lab-tested safer foods and supplements!

Please check out our open/ not-yet-funded campaigns on GoFundMe if you would like to support some of our additional independent, crowd-funded, third-party laboratory testing. Thank you!

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For those new to the Lead Safe Mama website:

Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her four sons were acutely Lead-poisoned in 2005).

• Tamara owns and runs Lead Safe Mama, LLC — a unique community collaborative woman-owned small business for childhood Lead poisoning prevention and consumer goods safety.
• Since July 2022, the work of Lead Safe Mama, LLC has been responsible for six product recalls (FDA and CPSC).
• All test results reported on this website are science-based, accurate, and replicable.
• Please check out our press page to see some of the news coverage of our work, linked here.

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This is an ad-free article.

Advertising and affiliate income help Lead Safe Mama, LLC cover the costs of the work we do here (independent consumer goods testing and childhood Lead poisoning prevention advocacy). We have removed ads from most of our more widely-read articles (and newly published articles, too — like this one!) to make them easier for you to read. In addition to supporting this work by starting any shopping you might be doing with a click on our affiliate links, if you would like to support the independent consumer goods testing and childhood Lead poisoning prevention advocacy of Lead Safe Mama, LLC by making a contribution (which will also help us keep our more widely-read articles ad-free), click here. Thank you!

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Below is an EXPANDING list of products (foods, supplements, and cosmetics — including toothpaste and tooth powder products) that have tested “non-detect” for Lead, Mercury, Cadmium, and Arsenic with independent, third-party, crowd-funded laboratory testing coordinated by Lead Safe Mama, LLC (an Oregon-based small business with a unique community-collaborative business model and a focus on consumer goods safety and childhood Lead poisoning prevention).
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The limits of detection for each of the metals tested are noted in the lab report for the specific product listed. To see the full lab report for any of these products, type the brand name into the search bar at the top of any page on Lead Safe Mama dot com (and scroll down to the bottom of the related article).
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Flavors tested are noted, and other flavors of the same product (or other products from the same brand) have either not been tested or have been tested but did not yield similar results. Test results only apply to the specific products linked below.

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LIST UPDATED March 2, 2025 — Now at 52 Products!:

1. Baby Food — 1 — Little Spoon Kale, Carrot + Pear BabyBlends
2. Baby Food — 2 —Little Spoon Butternut Squash + Blueberry BabyBlends
3. Baby Food — 3 — Little Spoon Sweet Potato BabyBlends
4. Baby Food — 4 — Little Spoon Sweet Potato + Carrot BabyBlends
5. Baby Food — 5 — Little Spoon Banana + Pitaya BabyBlends
6. Beverage — 1 — Honest Kids Organic Appley Ever After Apple Juice Drink: https://amzn.to/4fjGhov
7. Beverage — 2 —  Olipop Grape Tonic: https://amzn.to/4cjFYZu
8. Breakfast Item — 1 — Nature’s Path Envirokidz Organic Panda Puffs: https://amzn.to/4fo1crf
9. Breakfast Item — 2 — One Degree Organic, Gluten-Free, Sprouted Rolled Oats (Canada): https://amzn.to/3WIQ1BN
10. Candy — Lindt White Chocolate Bar (Made in USA, New Hampshire): https://amzn.to/3OXkyIm
11. Candy — Cavendish & Harvey Wild Berry Drops, not organic (Germany): https://amzn.to/3Z1Jxjr
12. Coffee & Tea — 1 — Chameleon Handcrafted Organic Cold Brew Concentrate: https://amzn.to/3OcrH77
13. Coffee & Tea — 2 — Tao of Tea Organic Genmaicha (Tamara’s favorite, from Japan, sold by a Portland, Oregon-based company!): https://amzn.to/3Dp8Fsd
14. Coffee & Tea — 3 — Califia Farms Almond Latte Cold Brew (XX Espresso): https://amzn.to/4gTTGoJ
15. Coffee & Tea — 4 — Death Wish Organic Espresso Roast Ground Coffee (Multi-country origin, non-USA): https://amzn.to/3yo1eiL  
16. Coffee Creamer — Plant-Based  — 1 — Laird Superfood Coconut Creamer: https://amzn.to/4fItA7A
17. Coffee Creamer — Dairy — 2 — Organic Valley Grassmilk Half and Half: https://amzn.to/4fHJIWT
18. Dairy, Cheese – Babybel Mini Original Snack Cheese: https://amzn.to/3ZY5noO
19. Fruit Snack — 1 — GoGo Squeez Organic Apple Sauce Pouch: https://amzn.to/3XhWYLe
20. Fruit Snack — 2 — Costco’s Kirkland Organic Apple Sauce Pouch: https://amzn.to/4gOYpZ9
21. Fruit Snack — 3 — Pure Organic Layered Fruit Bars in Strawberry Banana Flavor: https://amzn.to/3WQEekA
22. Fruit Snack — 4 — Once Upon A Farm Dairy Free Fruit Smoothie Pouch in Strawberry Banana Swirl Flavor: https://amzn.to/3CPMbAw
23. Fruit Snack — 5 — Pure Organic Layered Fruit Bars in Raspberry Lemonade Flavor: https://amzn.to/3XcFsIp
24. Infant Formula — 1 — Bobbie Organic Gentle Infant Formula Milk-Based Powder with Iron (pink and white can): https://amzn.to/3YYb849 
25. Infant Formula — 2 — Bobbie Organic Infant Formula Milk-Based Powder with Iron (green and white can): https://amzn.to/3VOr4Vy
26. Infant Formula — 3 — Bobbie Grass-Fed Milk-Based Powder with Iron (green can): https://amzn.to/3ZlAaeJ
27. Infant Formula — 4 — ByHeart Infant Formula (USA-made, not organic): https://amzn.to/48DJjTb
    
28. Infant Formula — 5 — HiPP Bio Combiotik Infant Formula Powder, Stage 1 (imported)
29. Infant Formula — 6 — HiPP HA Stage PRE (0+ Months) Combiotic Formula  (imported)
30. Infant Formula — 7 — Holle Bio Goat Stage 2 Infant Formula (for 6-10 months, organic, European — Swiss/ German/ Austrian) is not available on Amazon, but the Stage 3 version of this product is (not yet tested, but will likely test similarly): https://amzn.to/3BVU7zI
31. Infant Formula — 8 — Kendamil Goat Infant Formula (not organic): This product may be available at Target (it is not available on Amazon)
32. Infant Formula — 9 — Kendamil Organic Follow-On Milk (European/ British Toddler Formula, for 6-12 months, Cow Milk): Not available on Amazon (report link)
33. Infant Formula — 10 — Kendamil Whole Milk Infant Formula (from Europe, pink can, not organic), available at Target
34. Infant Formula — 11 — Kendamil Organic Infant Formula (Cow Milk): Not available on Amazon but may be available at Target
35. Ingredient — 1 (salt) — Jacobsen’s Sea Salt (Oregon, USA): https://amzn.to/4dcbk5L
36. Ingredient — 2 (baking flour) — Jovial Organic Einkorn Flour (Italy): https://amzn.to/3LIqxix 
37. Ingredient — 3 (seeds) — Costco Kirkland Organic Hemp Seeds: https://amzn.to/4e05RP9
38. Ingredient — 4 (seeds) — Navitas Organic, Gluten-Free Chia Seeds (Mexico): https://amzn.to/3YvE7xC
39. Ingredient — 5 (vinegar) — Napa Valley Naturals Organic Red Wine Vinegar (California): https://amzn.to/4jWhHOg
40. Ingredient — 6 (beans) — Jovial Organic Chickpeas, Product of Italy: https://amzn.to/4iRON1l
41. Oil — 1 — Chosen Foods 100% Avocado Oil (not organic): https://amzn.to/3YDZSuv
42. Oil — 2 — Dr. Adorable’s Organic Perilla Seed Oil (Korea): https://amzn.to/3NDt7Yc
43. Oil — 3 — Dr. Bronner’s Regenerative Organic Coconut Oil: https://amzn.to/40xwBmv
44. Plant-Based Milk — 1 — Kiki Milk Organic Plant-Based Milk (original flavor): https://amzn.to/3AA6Qrt
45. Plant-Based Milk — 2 — West Soy Unflavored Unsweetened Organic Soy Milk: https://amzn.to/4dwev8l
46. Supplement — 1 — Baby Ddrops, Organic Vitamin D3 Supplement for Babies: https://amzn.to/49C3ktH
47. Supplement — 2 — Doctor’s Best Vitamin C with Q-C: https://amzn.to/4hlVvea
48. Supplement — 3 — Nordic Naturals Omega-3 Fish Oil: https://amzn.to/48q1j2V
49. Supplement — 4 — Mary Ruth’s Organic Toddler Multivitamin Liquid Drops with Iron: https://amzn.to/3YPhcgx
50. Supplement — 5 — Pendulum Metabolic Daily Dietary Supplement: https://amzn.to/4gY5wOm
51. Cosmetic — 1 — Kora Organics Noni Face Oil: https://amzn.to/43hy2XO
52. Cosmetic —  2 — Fluoride-free Toothpaste! — Orajel Kids Training Toothpaste in Natural Berry Fruity Flavor, Elmo Sesame Street Packaging, Fluoride-free: https://amzn.to/41wxtrY

Here’s a link to the lab reports for all of the foods and supplements we have tested, including those listed above:
https://tamararubin.com/2024/05/food-articles/

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Stand by for more!

BONUS FIVE: Below are FIVE additional products that each tested positive for trace (very low levels of) Arsenic — at levels considered safe by all standards (with the limits of detection noted in the lab report for the specific product listed):

1. Infant Formula — Kendamil Goat Toddler Milk, not organic (positive for traces of Arsenic): May be available at Target or through other online retailers of European infant formulas
2. Fruit Snack — That’s It Apple Cherry Bars, not organic (positive for traces of Arsenic): https://amzn.to/4fHkSWV
3. Oil — Chosen Foods 100% Pure Avocado oil, organic (postive for traces of Arsenic): https://amzn.to/3BVQYQa
4. Supplement — Now Sunflower Lecithin, not organic (positive for traces of Arsenic): https://amzn.to/3AFdHzO
5. Supplement — WishGarden Immune Boost Seasonal Rescue for Pregnancy: https://amzn.to/3Cd940N

Amazon links are affiliate links. 

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To see more articles related to the laboratory testing of foods, supplements, and cosmetics that Lead Safe Mama, LLC is conducting (including background on this initiative and safer food choices and guidelines), click the pink square below. To see the full, independent, third-party laboratory report for the product pictured above, please scroll down to the bottom of this page.

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Amazon links are affiliate links. If you purchase something after clicking on a Lead Safe Mama, LLC Amazon affiliate link, Lead Safe Mama, LLC may receive a percentage of what you spend, at no extra cost to you.

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Lab report for the product pictured above: