Comparing Toxicant Profiles for Truvani Products and Kellogg’s Froot Loops (from the U.S. and Europe)
March 26, 2025
Wednesday
This is not an attack.
This is a plea.
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Since Truvani Co-Founder (for ingridients) Vani Hari hasn’t responded to concerns for toxicants found in her products, I updated this chart and thought it was a good time to re-share it.
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While I understand we cannot all champion EVERY cause (as activists and advocates), for me, seeing an activist championing the idea of cleaner foods (removing poisons like artificial food dyes) and then manufacturing/ branding/ selling products (foods, toothpaste, etc.) that test positive for not-insignificant levels of toxicants speaks to a broken system.
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We need to support our activists so they don’t cave to selling products (and compromising the standards we know and expect of them) in order to generate the financial means to continue their work.
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Manufacturing products is contradictory to advocating for safer products, especially when one avoids the necessary checks and balances ensuring those products meet the standards one is fighting for in other areas.
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Food dye is bad. Lead, Cadmium, Arsenic, and Mercury are also bad. These things are intertwined and cannot (should not) be evaluated separately.
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One of my sons has literally life-threatening reactions (severe hives that can close his esophagus and trachea under the “right” conditions) to red food dye AS A RESULT of him having a compromised immune system from being acutely Lead-poisoned as a toddler (here’s an article with photos of an outbreak he experienced — after drinking a light-pink bubble tea — that landed him in the hospital).
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After an Instagram interview a while back, I asked Vani (aka @thefoodbabe) what she would like to see tested and she answered Froot Loops. It makes sense that her followers (who overlap significantly with the Lead Safe Mama community) nominated her products for testing, too.
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Vani, we love your spirit and we love your intention. We support your work protecting children but it is time to employ the #KnowBetterDoBetter philosophy — change your marketing or make *actually* cleaner products. Match what you’re demanding from other companies.
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Please.
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Well said Tamara! Spot on! I hope she responds with true awareness and understanding.
I’m not surprised by this. The only bar she sells has a lead warning directly on the box.
Oh – wow, I have not seen that. I will keep an eye out for it.
Dear Tamara, I was shocked and disappointed in Vani’s products. I have purchased many of her products including the Chocolate protein and toothpaste absolutely believing they were free of toxins. She was one of the 1st people I trusted 10 plus years ago. I thru out the protein powders I had and the collegan powder. Unfortunately my personal opinion is the one item you tested is contaminated than there is more. I’m disappointed she has not responded to you. I agree if these activists are manufacturing their products testing should be ultimate. I will make my voice known to Vani. Thank you for all your hard work.
Thank you.