Hello Fluoride Free Toothpaste (in Fresh Watermelon flavor for “kids all ages”) Tests Positive for Lead, Arsenic, & Mercury: 2025 Lab Report Here

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A Quick Note from Tamara Rubin:

The note here (below, after the product image, scroll down) is essentially the exact same note as for the Boka toothpaste (results posted earlier, here), which also tested positive for Lead, Arsenic, and Mercury. However, it is important to highlight here that the Lead-level for this Hello Fresh Watermelon flavor toothpaste product is outrageous (very high) and even more outrageous than the amount of Lead found in the Boka product given this Hello Fresh Watermelon flavor is sold as a children’s product… for “kids all ages.”

UPDATE:

  • A lot of families have been asking me what they should do if their child has been using this toothpaste. My response is:
    1. Watch my documentary feature film so you have a background on the issue of Lead Poisoning. It’s a crash course on the issue and is available to watch for free on YouTube. Here’s the link (it is 92 minutes long).
    2. Get your kids tested for Lead, either via a blood Lead test (which shows recent exposure) or a provoked urine test (which can determine longer-term exposure). If you have not had your kids tested recently, it is always good to have a baseline (and hopefully they will not test positive). Here’s an article with more information on blood Lead testing.
    3. Stop using this product immediately.
    4. File a complaint with the FDA (more on that below).
  •  We have not yet found a safe (independently tested, heavy metals-free) toothpaste for children, but have several options undergoing testing at the lab. When we find one, we will post the lab report here on the website and share about it on our social media and patreon channels as well.All places where we post this information can be followed free of charge.
    • If you would like to make a contribution in support of getting more of more toothpaste products sent off to the lab for testing – with the goal of finding a safer product for children (all of the laboratory testing and reporting we coordinate here at Lead Safe Mama, LLC is community nominated and community funded), please click here to see which toothpaste/ tooth powder product campaigns are pending and have not yet raised enough funds to cover our cost for testing and reporting. Please make a contribution of $10 or $20 (or whatever you can afford) in support of this initiative only if you are in a position to do so. We do  not want anyone contributing in support of this work if that contribution may present a financial hardship for their family.
    • The full lab report is always at the bottom of each article we publish related to the product. Please scroll to the bottom of this page to see the lab report for this Hello Fresh Watermelon Toothpaste product.
    • Here’s our budget for these campaigns (how we spend the money raised for the product testing and reporting we do), this budget is also linked on GoFundMe -— I volunteer my time to coordinate the testing and to write up the results, and – unfortunately – we do not get a discount on the laboratory testing (in fact the lab network we use actually charges us more than they normally charge – in order to meet our stricter standards for low thresholds of detection for the testing we coordinate).
  •  Ask your doctor if your child needs to use toothpaste — in many cases (especially with toddlers and younger children) the act of brushing and flossing is enough and toothpaste is actually not required. The goal with younger children is more to teach them good brushing and flossing habits and many families do that with a toothbrush with water only, or with tiny amount of coconut oil, or with a small amount of baking soda.
  • If you have used this Hello toothpaste product for your children and would like to file a complaint with the FDA, here’s the link to do so (please include a copy of the lab report that’s at the bottom of this page to support your complaint — thanks! – you should be able to click the image of the lab report and drag it to your desktop so you can include it with your complaint) https://www.fda.gov/safety/report-problem-fda
    • If you do choose to report this product to the FDA, please remember that the people at the other end (the FDA employees receiving your complaint) are our friends and we are asking for their help! Please treat them with respect.
      • It is their job to help us and they want to help us —  we just need to get them the information they need so they can help us.
      • It is not the FDA employee’s fault that this product tested positive for a high level of Lead: we are doing our job (as citizens) to let them know about a concerning product – and they – in turn – will do their job to see if our community coordinated / community funded scientific findings (along with your personal complaint) provide actionable data under the law.
      • I have spoken with several FDA representatives over the past year and they truly want to help us hold companies accountable for making toxic products! Many of them are older women in their 50s or 60s, so please treat them like you would treat your mom or your grandma if you were to ask them for help. Please don’t be angry with them – that is misplaced anger – your anger should be directed at the company making the toxic product, not at the public servants trying to help us hold these companies accountable for their bad actions! The FDA employees helping us with this are superheroes!
    • Also if you choose to join us in filing a complaint about this toothpaste with the FDA, (and if it is relevant to your situation) the FDA would really appreciate it if you could include with your complaint any medical record paperwork you might have (that you are willing to share) indicating that your child tested positive for Lead (in their blood or urine) during the course of using this product – or any other product of concern you may be filing a complaint about (especially if the source of Lead exposure was “mysterious” — never found by your family, the local health department, or your doctor).
      • That said, you do not need to have proof of an impacted child (a child with a positive Blood Lead Level – for example) to make a complaint – complaints from anyone who purchased this product and who used it for their children are helpful!
      • If you do have relevant Lead testing for your child that you can share, complaints supported by medical paperwork are extra helpful in supporting the people at the FDA in doing their job – supporting their ability to take action against a company (like getting a product recall approved).
      • Also – key point, you  don’t need confirmation or proof that your child’s BLL (Blood Lead Level) was necessarily CAUSED by the toothpaste (or other specific product you may be making a complaint about) as that is nearly impossible to prove – however complaints from families with potentially impacted children who have used this product help make the FDA’s job easier.
  • To see all of the toothpastes and tooth powders we have tested to date, click here. They include:
    1. Wellnesse Children’s Strawberry Flavored Toothpaste
    2. Earth Paste Lemon Twist Toothpaste
    3. & Boka Ela Mint Toothpaste

Repeated from the Boka Article:

While I have some ideas regarding which toothpastes are likely safest (from a toxicant perspective), based on reviewing ingredient-focused research online, we have not yet found a safe toothpaste through the Lead Safe Mama, LLC laboratory testing initiative. We have more toothpastes and powders at the lab right now (just awaiting results), so please do stand by and check back for those tests to publish. This is the “Toothpaste” category link, which will take you to an expanding list of  articles with laboratory reports for recently tested products in the coming weeks.

In any case — given the fact that this HELLO brand toothpaste tested positive for concerning levels of Mercury and Lead (and also tested positive for Arsenic ) — using “No toothpaste” is better than using this toothpaste. Brushing without toothpaste can be just as effective as using toothpaste as long as brushing and flossing habits are good and thorough (ask your dentist for tips)! For my own children, we did not use toothpaste at all until they were in their pre-teen years, and even now we only use toothpaste very sparingly (a tube can last me a couple of years).

  • Whatever you choose to do (toothpaste or no toothpaste), if you have been using any HELLO toothpaste products I recommend you STOP using this brand entirely (including any other toothpaste flavors from this brand, not just watermelon) until we can conduct further testing of the different types and flavors they offer to determine if any are safe (“safe” = free of heavy metals).
  • Said another way, while HELLO may offer different toothpaste flavors, absent additional independent testing, if the different HELLO products have similar ingredient profiles I would expect their range of products to test similarly regardless of the flavor variations.
  • Given this one bad test result (for the Hello Fresh Watermelon-flavored product), it is reasonable to proactively assume everything from this brand may test poorly — at least assuming this until we can demonstrate otherwise (through truly independent, third-party, community-funded testing!)

MOST IMPORTANTLY: ANY amount of MERCURY in a toothpaste (or any other product that may be ingested accidentally or intentionally) is too much Mercury (that sentiment applies to Lead and Arsenic too, but especially for Mercury)! Scroll down for the full original lab report for this product.







The full lab report for this product is at the bottom of this article.

As far as safer choices for foods and supplements go, we have a few lists on our food and supplement testing landing page (linked here) that you may find helpful in making safer choices for your family. We even have one dedicated to safer snack choices here. You may also find this link helpful, as it takes you to our most recently updated safer choices list of 49 lab-tested safer foods and supplements!

Please check out our open/ not-yet-funded campaigns on GoFundMe if you would like to support some of our additional independent, crowd-funded, third-party laboratory testing. Thank you!


For those new to the Lead Safe Mama website:

Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her four sons were acutely Lead-poisoned in 2005).


This is an ad-free article.

Advertising and affiliate income help Lead Safe Mama, LLC cover the costs of the work we do here (independent consumer goods testing and childhood Lead poisoning prevention advocacy). We have removed ads from most of our more widely-read articles (and newly published articles, too — like this one!) to make them easier for you to read. In addition to supporting this work by starting any shopping you might be doing with a click on our affiliate links, if you would like to support the independent consumer goods testing and childhood Lead poisoning prevention advocacy work of Lead Safe Mama, LLC by making a contribution (which will also help us keep our more widely-read articles ad-free), click here. Thank you!


Important Background: What is an Action Level?

Please note the following key points:

The original lab report for this product is below (at the bottom of this page).

The graphic above shows the levels of metals detected in this product (in red) along with the low threshold of detection (in orange, above the action levels discussed/ or in green, below the action levels discussed) for each metal not detected with the laboratory testing Lead Safe Mama, LLC had completed for this product. The numbers are juxtaposed (in blue) to the “Action Level” proposed by the medical and scientific community in 2021 as part of the Baby Food Safety Act.

  • These 2021 levels were proposed as “Action Levels” because they are (in fact) protective of human health.
  • An “Action Level” is NOT the same as a “Maximum Allowable Level” or a “Recommended Daily Amount.” If a product reaches the “Action Level” for heavy metals, it has too much of the heavy metals in question.
    • Many food and supplement manufacturers misinterpret existing guidance on heavy metals to mean the stated levels are “allowable levels” or “acceptable levels” (in spite of the scientific consensus that there is no safe level of Lead exposure, for example) and consider it reasonable for products to test positive for heavy metals, but at levels that fall below any regulated maximums.
    • This is a (perhaps intentional?) misunderstanding/ misinterpretation the food and supplement industry makes — a misunderstanding manufacturers use to justify the presence of heavy metals in products.
    • As an example: A common refrain in this realm is when a supplement or food manufacturer proudly proclaims its product meets prop 65 guidelines as it tests positive for Lead, but under the limit noted by Prop 65. This position entirely disregards the well-known scientific fact there is no safe level of Lead exposure for humans.
  • Heavy metals accumulate in the body.
    • It is the cumulative/ aggregate impact of heavy metal exposure (over a lifetime) that makes even small/ incidental/ seemingly trivial exposures particularly damaging and dangerous. You can read more about that here.
  • Once a food or supplement product has the amount of heavy metal (Lead, Cadmium, Mercury, or Arsenic) noted (above) as the “Action Level,” that product is officially considered (by the scientific and medical community) to have metals at a level that is unsafe for consumption by children — as toxicants (found at-or-above these levels) are in the range of heavy metal levels that have been demonstrated to cause lasting harm.
  • Action Levels are a better (more health-protective) metric than Prop 65 limits as they are more comprehensive and UNRELATED TO SERVING SIZE .
    • Serving sizes are set by manufacturers and in many cases do not reflect real world consumption habits and patterns (more on that below).
    • Serving size thresholds for toxicity also do not take into account realistic levels of toxicant ingestion from multiple foods and supplements over the course of a given day  or week or month (especially given the fact that many products are typically consumed in quantities far greater than a manufacturer-set serving size).
    • Serving sizes are often set to quantities that are intentionally lower than anticipated actual daily consumption of a product (see bag of potato chips example below) —  and companies specifically set these lower quantities only in order to be in compliance with Prop 65 (or other serving size-related) standards.
    • On the other hand, Action Levels are relevant for any amount of a food or supplement product that may be consumed (any quantity of the food or supplement in question).
    • Action Levels are a better (more health-protective) measure as they take into account the total heavy metals content of all products consumed throughout the day (were there to be a federally-mandated, health protective Action Level for all ingested items).
    • If the Action Level for all items is protective of children’s health, one would never need to pay any attention to how much of a product a child consumes.
    • Action Levels are a more reasonable metric in light of the fact that all federal agencies agree there is no safe level of Lead exposure (especially for children, but truly for all humans).
    • If we are evaluating Lead exposure based on serving size, we are contradicting science by asserting that a certain amount of Lead is ok (within arbitrary limits that, again, are not protective of human health).
    • PPB (parts per billion/ ppb) measurements are a percentage (albeit a very small percentage) and apply to any quantity of any food or supplement product (tested or ingested).
    • If all ingested foods and supplements were evaluated by ppb content for heavy metals across the board (using the same scale for all types of ingested products), confusion over safety limits would be eliminated.
    • By retaining a structure of serving size-based exposure, our regulatory agencies are doing a disservice to consumers, and again, (especially) as all federal agencies (and scientists and medical experts) agree there is no safe level of Lead exposure.
    • For more discussion about serving size considerations (and why relying on “serving size” to limit toxicant exposure is not a relevant metric/ not a metric protective of human health), read this article.
  • These “Action Levels” proposed in 2021 are the levels at which the scientific and medical community believe the manufacturer (or government) needs to take ACTION to fix the problem.
    • One “Action” would be for the manufacturer to take steps to reduce the levels of toxicants in the food or supplement product.
    • Another “Action” would be for the manufacturer to cease sales of the product until the product could be made safe.
    • Another “Action” would be for the manufacturer to inform the public that a specific food or supplement product has an unsafe level of the metal detected at-or-above the “Action Level” — making a highly-visible public announcement regarding which relevant batches of the product should be recalled/ no longer consumed.
  • The Action Levels proposed with the Baby Food Safety Act of 2021 were not arbitrary toxicant levels, but were proposed because they are the levels most protective of human health. However, the Baby Food Safety Act of 2021 was not passed into law.
  • Regardless of the fact the Baby Food Safety Act of 2021 never passed into law — and it is therefore legal to have foods and supplements marketed for consumption by children test positive for Lead, Cadmium, Mercury, and Arsenic at-or-above these levels — these Action Levels still reflect the current (modern/ relevant) advice of the medical and scientific communities as levels both achievable by the industry and safeguards of infant and toddler health.
  • Food and supplement industry lobbyists fought against formalizing these proposed “Action Levels” as a government standard, alleging the levels were unachievable.
  • The list of safer choices (below) clearly demonstrate these Action Levels as achievable across a range of food and supplement types (vitamins, salt, flour, coffee, oatmeal, chia seeds, hemp seeds, soy milk, packaged fruit-based snacks, beverages, and more).
  • The legitimacy of these levels as “Action Levels”/ “Levels of Concern” (even though they were not adopted as law) is mirrored by the legitimacy of the American Academy of Pediatrics’ level of concern for Lead in water, which is 1 ppb despite the FDA’s official “level of concern” for Lead in water being 15 ppb (you can read more about that here).

“Simply Not Achievable”

To reiterate: While the packaged, processed food industry would have consumers (and the government) believe the standards proposed in 2021 are unachievable, this industry position (an oft-rearticulated response to nearly every set of laboratory test results for food and supplements that we have published to date) is simply not true.

It is possible to make safer processed, packaged food products and supplements that fall well below the safety limits for toxicants proposed within the Baby Food Safety Act of 2021. To wit, the products listed below (the first section of the list below) tested “non-detect” for Lead, Cadmium, Mercury, and Arsenic — several even tested non-detect for Lead with the low threshold of detection being “less than 1.5 ppb.”


Below is an EXPANDING list of products (foods and supplements) that have tested “non-detect” for Lead, Mercury, Cadmium, and Arsenic with independent, third-party, crowd-funded laboratory testing coordinated by Lead Safe Mama, LLC (an Oregon-based small business with a unique community-collaborative business model and a focus on consumer goods safety and childhood Lead poisoning prevention).

The limits of detection for each of the metals tested are noted in the lab report for the specific product listed. To see the full lab report for any of these products, type the brand name into the search bar at the top of any page on Lead Safe Mama dot com (and scroll down to the bottom of the related article).

Flavors tested are noted, and other flavors of the same product (or other products from the same brand) have either not been tested or have been tested but did not yield similar results. Test results only apply to the specific products linked below.


LIST UPDATED January 26, 2025 — 49 Products!:

  1. Baby Food — 1 — Little Spoon Kale, Carrot + Pear BabyBlends
  2. Baby Food — 2 —Little Spoon Butternut Squash + Blueberry BabyBlends
  3. Baby Food — 3 — Little Spoon Sweet Potato BabyBlends
  4. Baby Food — 4 — Little Spoon Sweet Potato + Carrot BabyBlends
  5. Baby Food — 5 — Little Spoon Banana + Pitaya BabyBlends
  6. Beverage — 1 — Honest Kids Organic Appley Ever After Apple Juice Drink: https://amzn.to/4fjGhov
  7. Beverage — 2 —  Olipop Grape Tonic: https://amzn.to/4cjFYZu
  8. Breakfast Item — 1 — Nature’s Path Envirokidz Organic Panda Puffs: https://amzn.to/4fo1crf
  9. Breakfast Item — 2 — One Degree Organic, Gluten-Free, Sprouted Rolled Oats (Canada): https://amzn.to/3WIQ1BN
  10. Candy — Lindt White Chocolate Bar (Made in USA, New Hampshire): https://amzn.to/3OXkyIm
  11. Candy — Cavendish & Harvey Wild Berry Drops, not organic (Germany): https://amzn.to/3Z1Jxjr
  12. Coffee & Tea — 1 — Chameleon Handcrafted Organic Cold Brew Concentrate: https://amzn.to/3OcrH77
  13. Coffee & Tea — 2 — Tao of Tea Organic Genmaicha (Tamara’s favorite, from Japan, sold by a Portland, Oregon-based company!): https://amzn.to/3Dp8Fsd
  14. Coffee & Tea — 3 — Califia Farms Almond Latte Cold Brew (XX Espresso): https://amzn.to/4gTTGoJ
  15. Coffee & Tea — 4 — Death Wish Organic Espresso Roast Ground Coffee (Multi-country origin, non-USA): https://amzn.to/3yo1eiL  
  16. Coffee Creamer — Plant-Based  — 1 Laird Superfood Coconut Creamer: https://amzn.to/4fItA7A
  17. Coffee Creamer — Dairy — 2  Organic Valley Grassmilk Half and Half: https://amzn.to/4fHJIWT
  18. Dairy, Cheese – Babybel Mini Original Snack Cheese: https://amzn.to/3ZY5noO
  19. Fruit Snack — 1 — GoGo Squeez Organic Apple Sauce Pouch: https://amzn.to/3XhWYLe
  20. Fruit Snack — 2 — Costco’s Kirkland Organic Apple Sauce Pouch: https://amzn.to/4gOYpZ9
  21. Fruit Snack — 3 — Pure Organic Layered Fruit Bars in Strawberry Banana Flavor: https://amzn.to/3WQEekA
  22. Fruit Snack — 4 — Once Upon A Farm Dairy Free Fruit Smoothie Pouch in Strawberry Banana Swirl Flavor: https://amzn.to/3CPMbAw
  23. Fruit Snack — 5 — Pure Organic Layered Fruit Bars in Raspberry Lemonade Flavor: https://amzn.to/3XcFsIp
  24. Infant Formula — 1 — Bobbie Organic Gentle Infant Formula Milk-Based Powder with Iron (pink and white can): https://amzn.to/3YYb849 
  25. Infant Formula — 2 — Bobbie Organic Infant Formula Milk-Based Powder with Iron (green and white can): https://amzn.to/3VOr4Vy
  26. Infant Formula — 3 — Bobbie Grass-Fed Milk-Based Powder with Iron (green can): https://amzn.to/3ZlAaeJ
  27. Infant Formula — 4 — ByHeart Infant Formula (USA-made, not organic): https://amzn.to/48DJjTb
  28. Infant Formula — 5 — HiPP Bio Combiotik Infant Formula Powder, Stage 1 (imported)
  29. Infant Formula — 6 — HiPP HA Stage PRE (0+ Months) Combiotic Formula  (imported)
  30. Infant Formula — 7 — Holle Bio Goat Stage 2 Infant Formula (for 6-10 months, organic, European — Swiss/ German/ Austrian) is not available on Amazon, but the Stage 3 version of this product is (not yet tested, but will likely test similarly): https://amzn.to/3BVU7zI
  31. Infant Formula — 8 — Kendamil Goat Infant Formula (not organic): This product may be available at Target (it is not available on Amazon)
  32. Infant Formula — 9 — Kendamil Organic Follow-On Milk (European/ British Toddler Formula, for 6-12 months, Cow Milk): Not available on Amazon (report link)
  33. Infant Formula — 10 — Kendamil Whole Milk Infant Formula (from Europe, pink can, not organic), available at Target
  34. Infant Formula — 11 — Kendamil Organic Infant Formula (Cow Milk): Not available on Amazon but may be available at Target
  35. Ingredient — 1 (salt) — Jacobsen’s Sea Salt (Oregon, USA): https://amzn.to/4dcbk5L
  36. Ingredient — 2 (baking flour) — Jovial Organic Einkorn Flour (Italy): https://amzn.to/3LIqxix 
  37. Ingredient — 3 (seeds) — Costco Kirkland Organic Hemp Seeds: https://amzn.to/4e05RP9
  38. Ingredient — 4 (seeds) — Navitas Organic, Gluten-Free Chia Seeds (Mexico): https://amzn.to/3YvE7xC
  39. Ingredient 5 (beans) — Jovial Organic Chickpeas, Product of Italy: https://amzn.to/4iRON1l
  40. Oil — 1 — Chosen Foods 100% Avocado Oil (not organic): https://amzn.to/3YDZSuv
  41. Oil — 2 — Dr. Adorable’s Organic Perilla Seed Oil (Korea): https://amzn.to/3NDt7Yc
  42. Oil — 3 — Dr. Bronner’s Regenerative Organic Coconut Oil: https://amzn.to/40xwBmv
  43. Plant-Based Milk — 1 — Kiki Milk Organic Plant-Based Milk (original flavor): https://amzn.to/3AA6Qrt
  44. Plant-Based Milk — 2 — West Soy Unflavored Unsweetened Organic Soy Milk: https://amzn.to/4dwev8l
  45. Supplement — 1 — Baby Ddrops – Organic Vitamin D3 Supplement for Babies: https://amzn.to/49C3ktH
  46. Supplement — 2 — Doctor’s Best Vitamin C with Q-C: https://amzn.to/4hlVvea
  47. Supplement — 3 — Nordic Naturals Omega-3 Fish Oil: https://amzn.to/48q1j2V
  48. Supplement — 4 — Mary Ruth’s Organic Toddler Multivitamin Liquid Drops with Iron: https://amzn.to/3YPhcgx
  49. Supplement — 5 — Pendulum Metabolic Daily Dietary Supplement: https://amzn.to/4gY5wOm

Here’s a link to the lab reports for all the foods and supplements we have tested, including those listed above:
https://tamararubin.com/2024/05/food-articles/


Stand by for more!

BONUS FIVE: Below are FIVE additional products that each tested positive for trace (very low levels of) Arsenic at levels considered safe by all standards (with the limits of detection noted in the lab report for the specific product listed):

  1. Infant Formula — Kendamil Goat Toddler Milk, not organic (positive for traces of Arsenic): May be available at Target or through other online retailers of European infant formulas
  2. Fruit Snack — That’s It Apple Cherry Bars, not organic (positive for traces of Arsenic): https://amzn.to/4fHkSWV
  3. Oil — Chosen Foods 100% Pure Avocado Oil, organic (postive for traces of Arsenic): https://amzn.to/3BVQYQa
  4. Supplement — Now Sunflower Lecithin, not organic (positive for traces of Arsenic): https://amzn.to/3AFdHzO
  5. Supplement — WishGarden Immune Boost Seasonal Rescue for Pregnancy: https://amzn.to/3Cd940N

Amazon links are affiliate links. 


Published: January 27, 2025
Monday

Please scroll down to see the full laboratory test report for the product pictured above. Thank you.

More Key Points to Consider:

  • There are almost no reasonable safety limits proposed for toxicant contamination (heavy metal contamination specifically) of foods and supplements consumed by adults (or by the general population) in the United States.
  • Any available proposed safety thresholds (and guidance) for foods and supplements consumed by adults are not currently set at levels that are protective of human health, given practical/ actual consumption patterns of foods (vs. manufacturer-defined serving sizes).
    • The above point is especially important given children eat all foods, not just foods marketed for consumption by children (for example: Find me a pre-teen that won’t go through an entire 5-ounce/ 5-serving bag of potato chips in one sitting)!
  • Our focus is (as always) on the health of children.
  • By applying the standards proposed by the Baby Food Safety Act of 2021 to all foods and supplements, we are working more in line with standards that protect human health (for all!) given all scientific and medical experts agree there is no safe level of Lead exposure for human beings.
  • Said another way: You would never be eating a snack chip out of a bag and say to your 5-year-old child “this product is only marketed for consumption by adults, so you cannot eat it.” That would be ridiculous. Kids eat what we eat, so everything that goes into our bodies in an attempt to nourish us and support our health and well being should be appropriate for any age consumer (not just a demographic designated by the manufacturer based on irrelevant age group-related toxicity standards for a specific product or ingredient).
  • Remember: There is no safe level of Lead exposure for human beings. Period.
    • This is a non-negotiable point that everyone in the scientific and medical community — everyone who researches Lead poisoning — agrees with.

This is the Lead Safe Mama Amazon affiliate link to purchase a test kit similar to what we use for our laboratory testing.

To see more articles related to the laboratory testing of foods and supplements Lead Safe Mama, LLC is conducting (including background on this initiative and safer food choices and guidelines), click the pink square below. To see the full, independent, third-party laboratory report for the product pictured above, please scroll down to the bottom of this page.


Amazon links are affiliate links. If you purchase something after clicking on a Lead Safe Mama, LLC Amazon affiliate link, Lead Safe Mama, LLC may receive a percentage of what you spend, at no extra cost to you.


Lab report for the product pictured above:

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26 Comments

      1. Hi Tamara, do you have a list of safer toothpastes, or share the one(s) that you use? I don’t use this brand but I’m now concerned about mine, especially the ones my kids use 🙁
        Thank you so much, and for all of the work that you do!

  1. Do you have a better recommendation for toothpaste? My child has issues with her enamel and the dentist said that it didn’t form correctly in the womb. I don’t feel comfortable using just water considering. Any help would be appreciated

  2. Wow!! 9,860% over the Action Level?! That is unacceptable! I use Hello’s Naturally Whitening Mint To Be toothpaste but now think I need to get something else. Any plans on raising funds to test that one? Appreciate all you do!

  3. I’d like to see ANY toothpaste that is safe, at this point . I tend to use fluoride free toothpaste , despite my dentist swearing it doesn’t become systemic. I wonder if toothpaste containing fluoride would test any better? Also wondering if it’s the fluoride alternatives presenting the problem?

    1. We recommend not using toothpaste for little kids unless a dentist has told you it is medically necessary. I used to have an article sharing the toothpastes I use with my family – choices I have made based on toxicant considerations – choices I thought were likely safer choices / lead-free. I recently took that article down as I am not comfortable sharing that information in light of the test results we have back from the lab so far. As soon as we find a clean one I will share that, but in the meantime I would like to encourage people who are parents of young children to consider brushing without toothpaste (again, as long as you dentist agrees with that philosophy).

      Tamara

    1. I will look that up and add it to the article. However I expect this is an ingredient-specific problem (not a batch-specific problem, with levels this high!)

      T

  4. We know Crest, Colgate etc have dyes etc and then this brand is available without all of it but then has scary amounts of Lead etc. Its not fair to our kids.
    What happens to kids that are exposed to these levels for years while brushing their teeth?
    Are these test results for a pea size amount of toothpaste or the entire tube? It’s so sad these toxins have been in this toothpaste and especially at those levels.
    Also, are you planning on testing HELLO Dragon Dazzle Blue Raspberry Fluoride and the HELLO Kids Unicorn Sparkle Fluoride toothpastes? Would like to donate to have those also tested.

    1. I will see if we can launch more toothpaste campaigns.

      If you haven’t yet watched my documentary film on childhood lead poisoning – that’s a good place to start. Here’s the link (it is 92 minutes long):

  5. Why can I find any other information on this online except for this website? Would love more information on this specific one as we have used it on my daughter for the past year!

    1. We just started doing laboratory testing of foods and supplements in March of 2024. We have only tested four toothpastes so far. More are at the lab.
      T

  6. Who did the test and where can we find the link for the results? I’d love to show this to my pediatrician and ask for testing immediately!

  7. Thank you for the testing and bringing this to everyone’s attention. I used to use Hello toothpaste but switched to RiseWell and now SuperMouth. I would love to see these tested as well.

    I am not saying we shouldn’t be concerned as young children often swallow toothpaste, but the stated action levels are based on the ingestion of food. The FDA’s current guidance shows 10+ ppb for lead, which is higher than 5 ppb but still way below the tested levels of the Hello toothpaste (https://www.fda.gov/regulatory-information/search-fda-guidance-documents/guidance-industry-action-levels-lead-processed-food-intended-babies-and-young-children).

    I am not sure but in a quick search it doesn’t appear that lead absorbs through the mouth. Therefore, if your child is good at spitting out the toothpaste, I wonder the actual impact?

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