Today’s Newsletter: NYC Subway PSA Campaign Update, May 13, 2023, Saturday
For those new to this website:
Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead-poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her sons were acutely Lead-poisoned in 2005). Since 2009, Tamara has been using XRF technology (a scientific method used by the U.S. Consumer Product Safety Commission) to test consumer goods for toxicants (specifically heavy metals — including Lead, Cadmium, Mercury, Antimony, and Arsenic). All test results reported on this website are science-based, accurate, and replicable. Items are tested multiple times to confirm the test results for each component tested. Tamara’s work was featured in Consumer Reports Magazine in February of 2023 (March 2023 print edition).
May 13, 2023 — Saturday
A quick note today (from Toledo, Spain!)…
Please check out the images above. These are the first drafts of the images provided back to us yesterday by the advertising agency for the New York City Subways (based on the mockups we submitted to them last week).
I am sharing these with you today, asking for your feedback. There’s a short window (until Monday evening) for us to suggest any changes/ updates/ edits, and I would love to hear from you. This is a very expensive endeavor — costing us close to $100,000 total (including the design, photography, printing, development, and administration of the campaign). I really want to make sure and “get it right,” as it were!
If you click the image above, it will take you to a page of the website where you can leave your comments and feedback — which I will review this weekend. Once we have the final images, I will share those with you all again!
While the bulk of the project has already been sponsored, we still need to raise about $10,000 towards ancillary additional costs, now that we know exactly what all the final costs are! If you are in a position to make a contribution in support of this PSA Campaign, we wouldn’t say “no!” We are not a 501(c)3 nonprofit organization — so contributions are not tax-deductible but they do make a huge difference in covering the costs of the Lead Poisoning Prevention and Consumer Goods Safety work we do here at Lead Safe Mama, LLC. Here’s a link with all the ways you can support this work (including ways you can contribute financially).
Thank you.
Tamara
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Tamara, When I click the picture it only brings the picture up in a new tab.
I do have a comment. How about rephrasing the question to something like this “Do you think your dishes are safe?” Then put the dishes some where in the middle and then say “These have (unsafe or over the legal limit) of lead”
Then on one of them or all you can mention the damages lead causes.
Hope this makes sense, having a bad brain day haha
Thank you!
Hi Tamara,
I like Sam’s idea.
I would also suggest you include a different highlighted word in each question that really drives home the point that how dangerous lead is.
Since people often scan rather then read images you want key words called out visually so they stop scanning and reread carefully.
I also think only one statement on baby bottles should be included. Otherwise, it feels repetitive and looses its impact.
For example:
Do your dishes have UNSAFE levels of lead?
Are your baby bottles painted with TOXIC lead-paint?
Are your cartoon character glasses painted with DANGEROUS lead paint?
Good luck with your campaign! Great idea!!
Liz
Hi Tamara.
Just wondering if you should only have one sign for baby bottles and replace the second baby bottle one with one for old teacups. After seeing that lady advocating “bring out and use your old china” it may be wise to cover teacups – or even mugs – as well as dishes.
That would give you one sign for dishes, one for baby bottles, one for glasses and one for teacups – or even mugs.
Looks like a great campaign!
Kath.