Testing Fluoride-free Essential Oxygen BR Certified Organic Toothpaste in Peppermint Flavor for Lead, Cadmium, Mercury, & Arsenic with Independent (Community-Funded), Third-Party Laboratory Testing
Published May 19, 2025 — Monday
A Quick Note from Tamara Rubin:
This Essential Oxygen peppermint flavor (low abrasion) toothpaste, pictured above, tested clean! The lab report resulted in “non-detect” for Lead, Cadmium, Mercury, and Arsenic. Here’s the Lead Safe Mama, LLC affiliate link for this product (if you want to support our work with your purchase): https://amzn.to/4lARZ2J — it is our understanding that this product is also available for purchase at Whole Foods and Natural Grocers. In the graphic for this article, we have included images showing both types of packaging for this product. As we understand it, the different packaging contains the same product (same ingredients, in the same order), and the packaging simply reflects a recent change in product branding. One has “BR brush” noted on it, and the other does not; however, both products are the same.
Click through here for more products we have tested, organized by category. To see the original lab report for this toothpaste product, scroll down to the bottom of this page (below the shareable social media graphic summarizing the test results). Our lab-tested safer choices list is below as well.
The full original lab report for this supplement product is at the bottom of this article. Please scroll down.
As far as safer choices for foods, supplements, and cosmetics go (including toothpastes and other personal care products), we have a few lists on our food and supplement testing landing page (linked here) you may find helpful in making safer choices for your family. We even have one dedicated to safer snack choices, here. You may also find this link helpful as it takes you to our most recently updated safer choices list of 73 lab-tested foods, cosmetics, and supplements!
Here’s the link to our landing page with ALL of the lab reports for the independent, third-party laboratory testing Lead Safe Mama, LLC has coordinated since March 2024 — this is also a good page to bookmark and check back on periodically (it is always pinned at the top of the website’s Menu via the button graphic below, and the Menu can be found at the top of every page on this site).
For those new to the Lead Safe Mama website:
Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her four sons were acutely Lead-poisoned in 2005).
- Tamara owns and runs Lead Safe Mama, LLC — a unique community collaborative woman-owned small business for childhood Lead poisoning prevention and consumer goods safety.
- Since July 2022, the work of Lead Safe Mama, LLC has been responsible for six product recalls (FDA and CPSC).
- All test results reported on this website are science-based, accurate, and replicable.
- Please check out our press page to see some of the news coverage of our work, linked here.
This is an ad-free article.
Advertising and affiliate income help Lead Safe Mama, LLC cover the costs of the work we do here (independent consumer goods testing and childhood Lead poisoning prevention advocacy). We have removed ads from most of our more widely-read articles (like this one!) to make them easier for you to read. In addition to supporting this work by starting any shopping you might be doing with a click on our affiliate links, if you would like to support the independent consumer goods testing and childhood Lead poisoning prevention advocacy work of Lead Safe Mama, LLC by making a contribution (which will also help us keep our more widely-read articles ad-free), click here. Thank you! You can also support our work with a small monthly gift on Patreon. All of our newly published lab reports are first shared on Patreon before we share them on social media (our Patreon has an option to subscribe for free as well)!
Are you interested in seeing MORE safer choices?
Below is an expanding list of products (foods, supplements, cosmetics, and personal care items) that tested “non-detect” for Lead, Mercury, Cadmium, and Arsenic with independent, third-party, community-funded laboratory testing coordinated by Lead Safe Mama, LLC (an Oregon-based small business with a unique community-collaborative business model and a focus on consumer goods safety and childhood Lead poisoning prevention). The product examples below clearly demonstrate that companies can manufacture safer choices (at least from the perspective of a concern for heavy metals contamination).
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The limits of detection (low-threshold of detection) for each of the metals tested are noted in the lab report for the specific product listed. To see the full original lab report for any of these products, type the brand name into the search bar at the top of any page on Lead Safe Mama dot com (and scroll down to the bottom of the related article). All our published lab reports are also linked here, on our lab testing landing page.
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Flavors (or specific variations) tested are noted, and other flavors of the same product (or other products from the same brand) have either not been tested or have been tested but did not yield similar results. Test results only apply to the specific products linked below.
Products on our “safer choices” list are retested periodically (annually or more frequently, as funding permits). If a product no longer tests clean, it is removed from the list.
LIST UPDATED — June 4, 2025
Now at 68 products + 6 “bonus” options. Scroll down to see all 74 Lab-tested Safer Choices:
- Baby Food — 1 — Little Spoon Kale, Carrot + Pear BabyBlends
- Baby Food — 2 —Little Spoon Butternut Squash + Blueberry BabyBlends
- Baby Food — 3 — Little Spoon Sweet Potato BabyBlends
- Baby Food — 4 — Little Spoon Sweet Potato + Carrot BabyBlends
- Baby Food — 5 — Little Spoon Banana + Pitaya BabyBlends
- Beverage — 1 — Honest Kids Organic Appley Ever After Apple Juice Drink: https://amzn.to/4fjGhov
- Beverage — 2 — Olipop Grape Tonic: https://amzn.to/4cjFYZu
- Breakfast Cereal — 1 — Nature’s Path Envirokidz Organic Panda Puffs: https://amzn.to/4fo1crf
- Breakfast Cereal — 2 — Nature’s Path Envirokidz Organic Corn Puffs Gorilla Munch: https://amzn.to/3FHZCDO
- Candy — 1 — Cavendish & Harvey Wild Berry Drops, not organic (Germany): https://amzn.to/3Z1Jxjr
- NEW! Candy — 2 — Haribo Gummy Bears** (Made in Germany, Not USA Produced): https://amzn.to/3FCGVlu
- Candy — 3 — Lindt White Chocolate Bar (Made in USA, New Hampshire): https://amzn.to/3OXkyIm
- Coffee & Tea — 1 — Chameleon Handcrafted Organic Cold Brew Concentrate: https://amzn.to/3OcrH77
- Coffee & Tea — 2 —Tao of Tea Organic Genmaicha (Tamara’s favorite, from Japan, sold by a Portland, Oregon-based company!): https://amzn.to/3Dp8Fsd
- Coffee & Tea — 3 — Califia Farms Almond Latte Cold Brew (XX Espresso): https://amzn.to/4gTTGoJ
- Coffee & Tea — 4 — Death Wish Organic Espresso Roast Ground Coffee (Multi-country origin, non-USA): https://amzn.to/3yo1eiL
- Cosmetic— 1 — Babo Botanicals Sensitive Baby Lotion: https://amzn.to/3YmKxy1
- Cosmetic — 2 — Kora Organics Noni Face Oil: https://amzn.to/43hy2XO
- Dairy — 1 — (cheese) — Babybel Mini Original Snack Cheese: https://amzn.to/3ZY5noO
- Dairy — 2 — (coffee creamer) — Organic Valley Grassmilk Half and Half: https://amzn.to/4fHJIWT
- Fruit Snack — 1 — (bar) — Pure Organic Layered Fruit Bars in Raspberry Lemonade Flavor: https://amzn.to/3XcFsIp
- Fruit Snack — 2 — (bar) —Pure Organic Layered Fruit Bars in Strawberry Banana Flavor: https://amzn.to/3WQEekA
- Fruit Snack — 3 — (pouch) — Costco’s Kirkland Organic Apple Sauce Pouch: https://amzn.to/4gOYpZ9
- Fruit Snack — 4 — (pouch) — GoGo Squeez Organic Apple Sauce Pouch: https://amzn.to/3XhWYLe
- Fruit Snack — 5 — (pouch) — Once Upon A Farm Dairy Free Fruit Smoothie Pouch in Strawberry Banana Swirl Flavor: https://amzn.to/3CPMbAw
- Infant Formula — 1 — Bobbie Organic Gentle Infant Formula Milk-Based Powder with Iron (pink and white can): https://amzn.to/3YYb849
- Infant Formula — 2 — Bobbie Organic Infant Formula Milk-Based Powder with Iron (green and white can): https://amzn.to/3VOr4Vy
- Infant Formula — 3 — Bobbie Grass-Fed Milk-Based Powder with Iron (green can): https://amzn.to/3ZlAaeJ
- Infant Formula — 4 — ByHeart Infant Formula (USA-made, not organic): https://amzn.to/48DJjTb
- Infant Formula — 5 — HiPP Bio Combiotik Infant Formula Powder, Stage 1 (imported)
- Infant Formula — 6 — HiPP HA Stage PRE (0+ Months) Combiotic Formula (imported)
- Infant Formula — 7 — Holle Bio Goat Stage 2 Infant Formula (for 6-10 months, organic, European — Swiss/ German/ Austrian) is not available on Amazon, but the Stage 3 version of this product is (not yet tested, but will likely test similarly): https://amzn.to/3BVU7zI
- Infant Formula — 8 — Kendamil Goat Infant Formula (not organic): This product may be available at Target (it is not available on Amazon)
- Infant Formula — 9 — Kendamil Organic Follow-On Milk (European/ British Toddler Formula, for 6-12 months, Cow Milk): Not available on Amazon
- Infant Formula — 10 — Kendamil Whole Milk Infant Formula (from Europe, pink can, not organic), available at Target
- Infant Formula — 11 — Kendamil Organic Infant Formula (Cow Milk): Not available on Amazon but may be available at Target
- Ingredient — 1 — (baking flour) — Jovial Organic Einkorn Flour (Italy): https://amzn.to/3LIqxix
- Ingredient — 2 — (beans) — Jovial Organic Chickpeas, Product of Italy: https://amzn.to/4iRON1l
- Ingredient — 3 — (vinegar) — Napa Valley Naturals Organic Red Wine Vinegar (California): https://amzn.to/4jWhHOg
- Oil — 1 — (avocado) — Chosen Foods 100% Avocado Oil (not organic): https://amzn.to/3YDZSuv
- Oil — 2 — (coconut) — Dr. Bronner’s Regenerative Organic Coconut Oil: https://amzn.to/40xwBmv
- NEW! Oil — 3 — (olive) — Bryan Johnson BluePrint Snake Oil Olive Oil** (not organic): https://amzn.to/4mMieUj
- Oil — 4 — (perilla seed) — Dr. Adorable’s Organic Perilla Seed Oil (Korea): https://amzn.to/3NDt7Yc
- Plant-Based Milk — 1 — (coffee creamer) — Laird Superfood Coconut Creamer: https://amzn.to/4fItA7A
- Plant-Based Milk — 2 — (plant milk) — Kiki Milk Organic Plant-Based Milk (original flavor): https://amzn.to/3AA6Qrt
- Plant-Based Milk — 3 — (soy milk) — West Soy Unflavored Unsweetened Organic Soy Milk: https://amzn.to/4dwev8l
- Salt — 1 — Jacobsen’s Sea Salt (Oregon, USA): https://amzn.to/4dcbk5L
- NEW! Salt — 2 —Maldon Sea Salt Flakes**: https://amzn.to/4iTzWTE
- NEW! Salt — 3 — Diamond Crystal Kosher Salt** : https://amzn.to/4cVQMiy
- Seeds — 1 — (chia) —Navitas Organic, Gluten-Free Chia Seeds (Mexico): https://amzn.to/3YvE7xC
- Seeds — 2 — (hemp) — Costco Kirkland Organic Hemp Seeds: https://amzn.to/4e05RP9
- Supplement — 1 — (adult) — Doctor’s Best Vitamin C with Q-C: https://amzn.to/4hlVvea
- Supplement — 2 — (adult) —Nordic Naturals Omega-3 Fish Oil: https://amzn.to/48q1j2V
- Supplement — 3 — (adult) — Pectasol Modified Citrus Pectin, Formulated in the USA: https://amzn.to/3QUmZfN
- Supplement — 4 — (adult) — Pendulum Metabolic Daily Dietary Supplement: https://amzn.to/4gY5wOm
- Supplement — 5 — (kids) —Baby Ddrops, Organic Vitamin D3 Supplement for Babies: https://amzn.to/49C3ktH
- Supplement — 6 — (kids) — Mary Ruth’s Organic Toddler Multivitamin Liquid Drops with Iron: https://amzn.to/3YPhcgx
- Supplement — 7 — (kids) —Mary Ruth’s Organic Toddler Elderberry Liquid Drops: https://amzn.to/42617TU
- Supplement — 8 — (kids) — Nordic Naturals Kids Vitamin D3 Gummies (Ages 3+): https://amzn.to/4l7117a
- Sweetener — 1 — (sugar) — Anthony’s Organic Granulated Cane Sugar: https://amzn.to/4jf6vLv
- Sweetener — 2— (xylitol) — Espure Organic Xylitol: https://amzn.to/3GsCSrU
- Sweetener — 3— (xylitol) —Now Real Food Granulated Xylitol: https://amzn.to/4cNWDpM
- Toothpaste — 1 — Fluoride-free Orajel Kids Training Toothpaste in Natural Berry Fruity Flavor with Elmo Sesame Street Packaging: https://amzn.to/41wxtrY
- Toothpaste — 2 — Fluoride-free Miessence Mint Toothpaste: https://amzn.to/4bJc4PO
- Toothpaste — 3 — Dr. Brown’s Fluoride-free Baby Toothpaste in Strawberry Flavor: https://amzn.to/3DCehzZ
- Toothpaste — 4 — Pegciz Kids Foam Toothpaste in Watermelon Flavor, Low Flouride (packaging varies, see report): https://amzn.to/3YzP68e
- Toothpaste — 5 — Kid’s Spry Fluoride-free Tooth Gel with Xylitol in Original Flavor: https://amzn.to/41GZb4e
- Toothpaste — 6 — Fluoride-free Essential Oxygen BR Certified Organic in Peppermint Flavor: https://amzn.to/4lARZ2J
**Lab reports pending/ Not yet published as of 6/4/2025
Here’s a link to our landing page featuring all the third-party lab reports for the foods, supplements, and cosmetic products we have published to date, including those listed above: https://tamararubin.com/2024/05/food-articles/
Stand by for more!
BONUS: Below are SIX additional products that each tested positive for trace (very low levels of) Arsenic — at levels considered safe by all standards (with the limits of detection noted in the lab report for the specific product listed).
- Infant Formula — Kendamil Goat Toddler Milk, not organic (positive for traces of Arsenic): May be available at Target or through other online retailers of European infant formulas
- Ingredient — Maseca Instant Corn Masa Flour, Product of Mexico (positive for traces of Arsenic): https://amzn.to/4iR8qWN
- Fruit Snack — That’s It Apple Cherry Bars, not organic (positive for traces of Arsenic): https://amzn.to/4fHkSWV
- Oil — Chosen Foods 100% Pure Avocado oil, organic (postive for traces of Arsenic): https://amzn.to/3BVQYQa
- Supplement — (adult) — Now Sunflower Lecithin, not organic (positive for traces of Arsenic): https://amzn.to/3AFdHzO
- Supplement — (adult) — WishGarden Immune Boost Seasonal Rescue for Pregnancy: https://amzn.to/3Cd940N
Amazon links are affiliate links.
Amazon links are affiliate links. If you purchase something after clicking on a Lead Safe Mama, LLC Amazon affiliate link, Lead Safe Mama, LLC may receive a percentage of what you spend, at no extra cost to you.
Lab report for the product pictured above:
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While I am always happy to hear of products free of heavy metals, I do have one note about this toothpaste. In reading the reviews of this product on Amazon, many said it caused brown tongue and some mentioned brown teeth. I immediately thought of the peroxide base and a common issue related to overuse of mouthwash called “Brown Hairy Tongue,”sometimes called Black hairy tongue. It’s a benign condition where the micro biome of the mouth gets disrupted and causes fungal or bacterial overgrowth. Happened to a friend of mine years ago from using Listerine twice a day for too long. The peroxide base in this COULD cause this.
I forgot to add- once the product that causes Brown or black hairy tongue is stopped it usually resolves just fine. A few may need treatment.
Thanks for all you do Tamara!