Lead Safe Mama, LLC Fundraisers for Toothpaste Testing

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Updated: February 10, 2025 β€” Monday

  • The list below is of all of our not-yet-funded campaigns for raising money to cover the cost of testing and reporting on toothpaste and tooth powders (testing for Lead, Cadmium, Mercury, and Arsenic).
  • This is a community-funded initiative (Lead Safe Mama, LLC is coordinating the testing and the greater Lead Safe Mama community covers the cost of the testing and nominates the products for testing).
  • Please contribute $5 or $10 (or whatever you can afford) in support of getting any of the brands you have used with your family tested.
  • These published results are helping countless families make safer choices AND we are hoping this new body of brand-specific information (publicly available and not behind a paywall) may also help clean up the toothpaste industry (through regulation or simply consumer pressure) so we have more safer choices available for our children.
  • Here’s the link to all of the toothpaste/ tooth powder lab reports we have published to date.
  • All of these products were nominated for testing by members of the Lead Safe Mama community.

Here’s the link for all of the toothpaste campaigns in one place.

Each product named in blue in the list below is linked to the GoFundMe Campaign for that item. Please do note (as stated in each GoFundMe campaign), Lead Safe Mama , LLC is NOT a 501(c)3 nonprofit, we are instead a unique, community-collaborative, woman-owned small business for consumer goods safety and childhood Lead poisoning prevention. The work we do is directed by the greater Lead Safe Mama online community (you, readers of this website who choose what we test and report on) and the work we do is also collaboratively funded by YOU (members of the greater Lead Safe Mama community). In 2024 there were nearly 2.3 million readers on this website from around the world. Thank you for being part of this movement β€” thank you for being part of this community. Thank you for your help protecting children everywhere from being poisoned by Lead in their homes, schools, and environment.


SECTIONS BELOW:
Section #1 β€” NEWLY LAUNCHED
Section #2 β€” ALMOST FUNDED
Section #3 β€” FAR FROM BEING FUNDED
Section #4 β€” VERY FAR FROM BEING FUNDED


Section #1
NEWLY LAUNCHED β€” Campaigns just launched (in the last day or two) to help cover the cost of testing and reporting for the toothpaste or tooth powder product listed:

  1. Revitin β€” Citrus
  2. Zebra β€” Coconut
  3. Miessence β€” Mint
  4. VanMan β€” Mint
  5. SuperTeeth β€” Mint
  6. Crest Toothpaste β€” Regular
  7. Attitude Fluoride Free Training Toothpaste

Section #2
ALMOST FUNDED β€” Less than $275 left to raise to cover the cost of testing and reporting for this product:

  1. Orajel Elmo Training Toothpaste β€” Fluoride-free ($266 left to raise)
  2. Happy Tooth Vanilla Kids Toothpaste β€” Fluoride -free

Section #3
FAR FROM BEING FUNDED β€” More than $275 left to raise to cover the cost of testing and reporting for this product:

  1. Batao Strawberry Baby Toothpaste β€” Fluoride-free
  2. Colgate Kids Watermelon Toothpaste β€” with Fluoride β€” CONVENTIONAL 
  3. Crest Kids Bubblegum Color Changing Toothpaste β€” with Fluoride β€” CONVENTIONAL
  4. Desert Essence Tutti Fruitti Toothpaste β€” Fluoride-free
  5. Dr. Brite Kids Strawberry Toothpaste β€” Fluoride-free
  6. FYGG Vanilla Toothpaste β€” Fluoride-free
  7.  Hello Dragon Dazzle β€” with Fluoride
  8. Jason Kids Only Toothpaste β€” Fluoride-free
  9. Primal Life Organics Sweet Bubblegum Flavor Dirty Mouth Tooth Powder β€” Fluoride free
  10. Spry  Children’s Tooth Gel with Xylitol β€” Fluoride-free

Section #4
VERY FAR FROM BEING FUNDED β€” More than $450 left to raise to cover the cost of testing and reporting for this product:

  1. Boka Orange Cream Toothpaste β€” Fluoride-free
  2. Burt’s Bees Peppermint Toothpaste β€” Fluoride-free
  3. Designs For Health PerioBiotic Silver Toothpaste β€” Fluoride-free
  4. Dr. Jen Super Paste β€” with Fluoride
  5. Green Beaver Organic Toothpaste in Zesty Orange Flavor β€” Fluoride-free β€” CANADA
  6. Made By Dentists Strawberry Toothpaste β€” Fluoride-free
  7. Marvis Mint Toothpaste β€” Fluoride-Free β€” ITALY
  8. NOBS – No Bad Stuff Toothpaste Tablets  β€” Fluoride-free
  9. Ola Botanicals Mint Toothpaste β€” Fluoride-free
  10. Spry Bubblegum Toothpaste β€” with Fluoride
  11. Tom’s of Maine Toddler Training Toothpaste β€” Fluoride-free
  12. Truvani Peppermint Toothpaste β€” Fluoride-free

For those new to the Lead Safe Mama website:

Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her four sons were acutely Lead-poisoned in 2005).

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10 Comments

  1. Nature’s Answer Periobrite Toothpaste, 4 Ounce

    Essential Oxygen BR Certified Organic Toothpaste, for Whiter Teeth, Fresher Breath, Happier Gums, Tooth Sensitivity, Peppermint, 4 Ounce

  2. Thanks for all the work you are doing! Can you please add Attitude Super Leaves to your toothpaste campaign? Since our kids use their toothpaste, I would love to know. Thank you!!

  3. Essential Oxygen BR Certified Organic Toothpaste, for Whiter Teeth, Fresher Breath, Happier Gums, Tooth Sensitivity, Peppermint, 4 Ounce (Pack of 2)
    Visit the Essential Oxygen Store
    4.4 4.4 out of 5 stars 1,220 ratings | Search this page
    Sustainability features 1 sustainability feature
    1K+ bought in past month
    $19.98 $19.98 $2.50 per Ounce ($2.50 / Ounce)

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    Style: Toothpaste
    Brand Essential Oxygen
    Flavor Peppermint
    Age Range (Description) Adult
    Item Form Paste
    Material Type Free Bisphenol A Free, Gluten Free
    About this item
    Contains 2 – 4 ounce tubes of organic toothpaste
    It Works! Premier Oral Care for whitening, breath freshening, removing bad breath germs & tooth sensitivity with the power of hydrogen peroxide, aloe and organic essential oils. Learn more at YouTube: Essential Oxygen Brushing Rinse
    It’s Safe! Lowest RDA (abrasiveness) of any toothpaste to address tooth sensitivity and enamel erosion.
    It’s Clean! All natural, NON GMO and free of fluoride, glycerin, sugars or sodium lauryl sulfate or anything objectionable! It’s Planet Positive! Our oxygen-based formula makes grass greener and oceans cleaner.
    Woman owned, NON GMO, vegan, gluten-free, BPA-free packaging, no animal testing and community giving
    Report an issue with this product or seller

  4. Nature’s Answer Periobrite Toothpaste, 4 Ounce | Whitens Teeth | Freshens Breath | Removes Plaque | Minimizes Dry Mouth
    Visit the Nature’s Answer Store
    4.5 4.5 out of 5 stars 735 ratings | Search this page
    $9.74 with 25 percent savings -25% $9.74 $2.44 per Ounce ($2.44 / Ounce)
    List Price: $12.98 List Price: $12.98
    Thank you for being a Prime member. Get $100 off: Pay $0.00 $9.74 upon approval for Prime Visa.
    Size: 4 Ounce (Pack of 1)

    4 Ounce (Pack of 1)
    $9.74 with 25 percent savings $9.74
    $2.44 per Ounce ($2.44 / Ounce)
    $12.98
    FREE delivery Fri, Feb 14

    4 Ounce (Pack of 3)
    Currently unavailable.
    Brand Nature’s Answer
    Flavor Mint
    Age Range (Description) Adult, Teen
    Item Form Paste
    Material Type Free Fluoride Free
    About this item
    PerioBrite contains Essential Herbal Oils and is Fluoride Free. Helps Whiten Teeth.
    Periobrite Coolmint Toothpaste from Nature’s Answer
    Made With Co Q10 & Folic Acid to Promote Fresh Breath All Day Long.
    Gluten-Free. Fluoride Free. Soy-Free/Vegetarian. No Sodium-Lauryl-Sulfate. No Artificial Sweeteners. No Artificial Preservatives.
    Dentist formulated Brightening Toothpaste that helps Remove Plaque Build up and Minimize Dry Mouth.
    Report an i

  5. I am desperate to find a kids toothpaste that is free from heavy metals. My 2 year old likes to eat the toothpaste and she had high lead a year ago. It’s normal now but now the toothpaste we are using just came back with high lead. Jack and Jill kids toothpaste. Thank you for all you do for us!

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