April 7, 2023 — Request & Update

Thank You, to everyone who has made a contribution in support of this work this week — I really cannot begin to express my gratitude!

For those who are new here and who may need a bit of context: Years ago, we set a sustainability goal for reach and readership of 600,000 page views each month (the point at which we estimated the work would pay for itself). As we finally approached that original goal, we realized we needed to adjust it upwards a bit (but not by very much)…

What we are seeing is: if we have between 700,000 and 1,000,000 page views each month on the website (LeadSafeMama.dot.com/ TamaraRubin.dot.com), then the costs of the work we do will be fully covered by the income earned from the work we do here. A good portion of our income earned is through affiliate income (from your clicks on our Amazon links before you start your Amazon shopping) and advertising income (those “annoying” ads on our site — sorry, but it’s necessary!). Part of the vital overhead we need to cover includes the costs of the legal team that supports this work.

There’s also a two-month delay in payment incoming from those sources, so if we have 700,000 to 1,000,000 page views in one month, then the costs to run the business two months later will be covered.

• As an excellent illustration of this (see the second image with our recent readership numbers highlighted in green), we had over 1,000,000 page views in January and the cost of running the business two months later — for March 2023 — was covered! 🙂
• By way of further illustration, we only had 409,000 page views in February 2023 … so the costs of running the business two months later — in April 2023, now — are not covered. :—(

We ARE getting closer to being a fully self-sustaining business, though, as things were good again in March with over 770,000 page views for the month. So, the costs of running the business will be covered for May. 🙂

This is why it is SO important that you share links to the articles we write on your social media channels. You truly help keep this work going! In spite of the current “complicated” month, we are very excited this year is getting off to such a great start and can see a future where Lead Safe Mama, LLC is fully self-sustaining — at last — by the end of 2023! 🙂 🙂 🙂

Thank You, for your role in this!