Brand recognition advertising opportunities for well-aligned companies – on LeadSafeMama.com

Opportunity #1, Exclusive
Desktop view of the header banner placement below:

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Opportunity #2, Non-Exclusive
Desktop (non-mobile) view of the sidebar placement below:

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Last Updated: March 13, 2024
Rates Subject To Change

Opportunity #1 – Website Header Banner Placement
Exclusive

• Linked advertising banner at the top of every page of the website for a 12 calendar month period
  • Projected 2024 unique page views by end of 2024 calendar year: 8,500,000+
  • Projected 2025 unique page views by the end of the 2025 calendar year: 12,500,000+
• Cost for 2024 start date (payment in full before 4/1/2024): $115,000.00
  • This works out to a projected / anticipated cost per impression to the advertising sponsor of between 0.9 cents and 1.3 cents per impression (possibly better if readership of the website is greater than anticipated.)
  • The value of this opportunity (were the per impression rate calculated at a more typical 2 cents to 4 cents per impression cost) is in the range of $170,000 to $340,000 for the 12-month period.
• This is a unique and exclusive opportunity for one single corporate sponsor or partner of Lead Safe Mama, LLC to have an advertising banner in the header section at the top of every page of this website in every view (mobile and desktop).
• It is an opportunity which will increase brand recognition of the sponsor’s company and their products to members of their target market (LeadSafeMama.com readers — mostly natural-minded [green-living focused] pregnant women and mothers (ages 25 – 45) of young children [with a “smattering” of older mamas, and grandmas thrown in – and a “dash” of male readership of a range of ages/demograhics]), while also supporting the independent consumer goods testing and childhood Lead-poisoning prevention advocacy work of Lead Safe Mama, LLC (a unique woman-owned small business with a community-collaborative business model — in which the work is primarily directed by and funded by our readers and followers – read more about that one this link). 

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Why is this a good opportunity for prospective sponsors of the work of Lead Safe Mama, LLC?

• The public trusts the consumer goods advocacy work we do because we do it on their behalf and at their request — 100% free of industry influence; conflict-of-interest funding or revenue sources; and political (or other) bias.
• Lead Safe Mama, LLC is fully transparent about sponsorships with our readers (and the opportunities these sponsorships create for our work.)
• Lead Safe Mama readers and community members are (over time) more likely to choose products sold by / manufactured by Lead Safe Mama, LLC’s sponsors than alternate comparable products because of their loyalty to our community and their knowledge of our high standards for inviting businesses to collaborate with us by becoming a sponsor. Said another way, our community trusts us and wants to support our work and chooses to support our sponsors as a way to support our work.

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What is Brand Recognition?

The way brand recognition works is more like a television commercial (vs. a typical internet ad) — you are not doing it for an immediate metric — e.g. “clicks” (a TV commercial would not generate clicks) or a direct temporally correlated sales bump; you are doing it so that when the customer is ready to buy the type of product (or service) that you sell (at any point in the future) they consider YOUR BRAND first (and then seek out a link to click or a store where they can purchase it) because they KNOW your brand is affiliated with a trusted resource (Lead Safe Mama, LLC.)

Not only do potential future customers get to KNOW your brand with this opportunity, your brand is also recognized as an ethical, environmentally conscious, honest company — based on your affiliation with (and support of the work of) Lead Safe Mama, LLC. As a result, prospective customers reached through this opportunity will be far more likely to choose a product from your company than from a competitor when making that purchasing decision.

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What are the benefits/”deliverables” the sponsor will get with these opportunities?

The primary benefit of this opportunity is that the sponsors will have a linked advertising banner in the header spot (or side bar) on the Lead Safe Mama website (linked to any page of the sponsor’s website, with the ability to change up that link and the graphic monthly if they choose to do so) – as noted in the section at the top of this page. 

For the header banner opportunity – this banner would replace the current banner that is at the top of every page of the more than 3,800 posts and pages of the website (see graphic above – with arrows pointing to that banner spot). For the sidebar banner – your branding will be visible near the top of every page (excluding the home page) seen on non-mobile browsers by visitors to the site (second image at the top of this page.) What this means is that every time potential customers read something on LeadSafeMama.com they will see YOUR branding and they will also have the opportunity to click through to your website to explore your product offerings.

Additional benefits may include the following:

• A “Welcome” article on the website – announcing our partnership
• An announcement on social media about the new level of partnership
• Frequent social media mentions of your brand and products when organically appropriate to do so

To reiterate: readers of LeadSafeMama.com are very loyal — and know we do not enter partnerships lightly. They understand that if we select a company with which to engage in a partnership, it is because we believe in the company we partner with 100% and that they can trust the products from that company. Lead Safe Mama readers also appreciate it when companies support this work — and often show their appreciation through choosing to purchase products from companies that sponsor the work in different ways. The graphic below shows our current (February 2024) numbers for readership, reach impact.

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Key point: Brand Recognition, not immediate sales

Again, the opportunity here is for a company to build strong brand recognition with members of their target demographic (the readership of LeadSafeMama.com.)

This may not translate into immediate sales or an immediate increase in sales (although it may), but rather should be seen more as a long-term “investment strategy” — an investment in audience cultivation.

With sustained sponsorship of the Lead Safe Mama website (and recognition in this prime spot on every page), over time this will likely return a dividend — generate a correlative increase in sales of products from the sponsor — much greater than the cost of the sponsorship.

Only companies invited to participate will be considered for this opportunity (or similar opportunities with Lead Safe Mama, LLC) — unsolicited inquiries from companies with which we do not already have a relationship will not be considered for this opportunity.

How does this compare to other advertising opportunities?

To help weigh the potential cost/benefit ratio of this opportunity, potential sponsors should look at what they are currently paying per impression for social media and Internet advertising opportunities. [The sponsorship banner on LeadSafeMama.com would be a higher value opportunity than most advertising placement locations, as the LeadSafeMama.com readership is comprised of virtually 100% the target demographic for any potential sponsors offered this opportunity!]

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LeadSafeMama.com readership stats (& growth) since 2014

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Pricing for this opportunity: Details

The pricing for this opportunity has been calculated based on a reasonably anticipated “price per impression” for the projected number of impressions for the year (for any 12-month period).

The anticipated future readership on this website is a moving window, and so pricing will change as readership expands and grows; the pricing offered at the top of the page is current as of March 1, 2024 – but is subject to change. We have used conservative pricing based on the earnings-per-impression through our other Lead Safe Mama advertising and affiliate contracts.

• Average daily page-views for LeadSafeMama.com has exceeded 23,000 per day in 2024 (see graph above).
• Given October, November and December are typically some of our highest readership months, we anticipate that 2024 will close out with significantly more than 8,500,000 unique page views for the year – making this our best year ever.
• Most advertising opportunities cost the advertiser something in the neighborhood of 2-to-4-cents per impression. In this case, since there will be one logo banner linked on each page of the website, one page view = one impression.
• With the minimum anticipated 8,500,000 page views for the year, the 2-cents per impression rate would make this opportunity worth at least $170,000.
• For the header banner placement, we are offering this exclusive opportunity (today, rates subject to change) to one sponsor for a 12-calendar month period at $115,000 – paid in advance for the 12-month period
• This works out to about 1 cent per impression cost for the upcoming 12-month period.

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Payment options for a one-year sponsorship agreement with banner recognition
For either the header banner or side-bar banner advertising sponsorship

1. Annual, Pre-paid: lump sum paid-in-full in advance for twelve-month period
2. Semi-Annual payments (one in advance, and one at a 6-month interval): Two payments – 5% premium for breaking up payments.
3. Quarterly Payments (one in advance and then subsequently at 3-month intervals following the initial payment): 10% premium for breaking up payments

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Additional considerations

• If a sponsor takes advantage of this opportunity, they do not have to make the banner link an affiliate link; it can be a direct (tracked) non-affiliate link to their website, if they prefer. In this way, they can track traffic from the banner [but again, the opportunity is really not about directed traffic — it is about long-term brand recognition / logo recognition and product association for your target audience of potential future customers with the quality standards and expectations of the Lead Safe Mama, LLC brand].
• If average daily page views increase as anticipated over the course of the coming year, a sponsor taking advantage of this opportunity will benefit from a lower per-impression cost.
• This opportunity includes one full holiday season (which is normally otherwise offered at a higher per-impression rate).
• If a sponsor is already paying between 2 cents and 4 cents per impression for other internet advertising opportunities, this opportunity is a better opportunity (for roughly the same cost) than others they may be engaged in, as the Lead Safe Mama readership is (by definition) their prime target market.

Please e-mail TamaraRubin@mac.com with questions.

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