Some time shortly before midnight
Wednesday, June 24, 2020
Thanks so much for being here! I am writing now to mark this day as another little milestone on the path towards possibly seeing some recovery (here in one tiny corner of the world – just for Lead Safe Mama, LLC) from the impact of this unprecedented, unimaginable “perfect storm” that we have all found ourselves in [a raging global pandemic + massive economic upheaval, job losses and bitter political divisions fanning the flames of long-simmering racial tensions boiling over into mass protests and riots, and sweeping social unrest and general chaos here in the U.S. and abroad! ]
The multiple crises and urgent disruption this complicated time has caused in all of our lives has had a dramatic impact on the historic “normal” patterns of web traffic – which is the primary metric to help us measure the reach (and successes and growth) of the Lead Safe Mama’s team’s Lead poisoning prevention advocacy work. Said another way, readership of this blog had dramatically tanked since CoViD-19 took over the world’s consciousness and bandwidth for processing heath concerns. [See more specifics on this link!]
But TODAY (June 24, 2020), I can say that it looks like we may be seeing some continued movement in the direction of “normal” (or perhaps towards a “new normal” if not the previous normal!) and possibly towards better times not so far ahead in the future. The primary specific metric by which I can assess if things are going “back to normal” is by watching daily unique page views here at LeadSafeMama.com. Unique page views here on this site have been slowly increasing each week (since the initial crash in March) and today we had the most views ever on the Lead Safe Mama blog since CoViD-19 began flooding the news cycles (with more than 7,000 views at 11:28 p.m.!) (Updated to add: we closed out the day with a total of 7,179 page views!)
For a little bit of context…
Prior to CoViD-19 taking over the internet, this website had an average of 19,480 views a day in January 2020 and an average of 12,118 views a day in February 2020. Overall in 2019 the site had an average of 10,485 unique views each day. Traffic here tanked down to 2,000 to 3,000 views a day by mid-to-late-March (when I first wrote about the impact of CoViD-19 on the site,) which was very unexpected. So now with over 7,000 views today (and the average daily site views this month back up quite a bit – to 8,623 for the year -… we’re inching back to where things were last year (phew!)
Thank you so much for being here! I couldn’t do the work I do without YOUR participation – my readers – giving me feedback, asking questions, helping to fund and direct the testing and supporting this work in general by sharing the posts from the Lead Safe Mama blog.
Thank you. Please, stay safe out there.
Tamara Rubin (& Len Rubin)