Final January 2025 Lead Safe Mama, LLC Outreach Numbers

January 2025 Final Numbers

Published: March 2, 2025

Oops! Well, I never got around to publishing the final January 2025 outreach numbers in early February (at the close of the month — as we usually do!) since February really “hit the ground running” and I did not have a moment! This means I didn’t capture all of the updated progress numbers for the lefthand column of the graphic below (so we just left those numbers as they were for the end of December). For the numbers we did capture, here are some highlights:

• January of 2025 landed at #4 in our list of “Best Months Ever” for reach and readership of the work of Lead Safe Mama, LLC (as measured by our primary metric: Unique individual page views on the website)!
• In January of 2025 we had 898,489 page views by about 284,768 unique individual readers around the globe.
• While projecting annual readership based on January alone is not always 100% on the nose (we usually wait until the end of March to come up with the most realistic projections for the year), if we use January 2025’s numbers as a basis to help determine what our projected reach and readership for all of 2025 could possibly be… here’s what that looks like:
  • We could see as many as 898,489 x 12 page views for the 2025 calendar year. This would be nearly ELEVEN MILLION  (10,781,868) unique page views for the year!
  • We could see as many as 284,768 x 12 unique individual readers for the calendar year. This would be 3,417,216 unique individual readers!
  • These numbers would represent an increase of  more than 49% for individual readership/ aka unique individual people reading our articles (above 2024’s readership numbers).
  • These numbers would also represent an increase of  more than 52% for unique page views (over 2024).
  • With the above-noted possible projections, averaging things out and setting a goal of a 50% increase over 2024 seems like it could actually be “reasonable” and fun to shoot for!

Since this update is being published about a month late (so I want to move onward and publish our final numbers for February 2025, our best February ever for reach and readership), I will keep this update short.

Thanks for being here. Thanks for being part of this movement. Thank you for sharing the work of Lead Safe Mama, LLC in your IRL communities.

Tamara Rubin
Owner
Lead Safe Mama, LLC