“Lab Reports” Hiya is sending to Lead Safe Mama community members in response to inquiries about our findings of Lead, Cadmium, & Arsenic in their Kids Daily Multivitamins

Published: September 18, 2024

To see an example of the lab reports Hiya is sending out, please scroll down (click the image of the first page on either of the “reports” linked below to see a full three-page report for each of the two flavors).

Examples of the lab reports Hiya has been sending (two are linked below) indicate a couple of key points, with the overarching consideration being that these reports clearly detail how Hiya has completed insufficient laboratory testing to support claims that they “test for heavy metals” (a public statement they have repeated ad nauseam, which implies to customers that their products are free of heavy metals, regardless of whether-or-not it is true).

This is the same playbook as all of the Clean Label Project Purity Award-Winning products we have tested and found to test positive for unsafe levels of heavy metals (specifically Lead, Cadmium, Mercury, and Arsenic). Corporate statements that tell customers a company “tests for heavy metals” always gives the appearance of due diligence, even if the testing is insufficient (in scope or frequency). 

Here are the two specific points of concerns about these particular lab reports (which were received by a Lead Safe Mama community member and then forwarded to us):

1. The product was sampled by the “client,” which appears to indicate Hiya directly sent the sample.
   • If the manufacturer is sending in its product for testing (and paying for that testing), it is then (by default) NOT “independent, third-party testing,” as there is the opportunity for the manufacturer to influence which product is sent in alongside other chain-of-custody considerations.
   • While we don’t think this is necessarily a concern in this case, it is a key point to highlight (as so many companies claim “independent third-party testing” when the testing is anything but that).
   • For truly independent, third-party testing, the agency conducting the testing would collect the sample from items available for purchase (not items selected and sent in by the manufacturer), so the sample tested is random and not influenced by the manufacturer in any way.
2. Their conclusion from this “report” is that the metals analyzed were “not detected,” but there is no notation on either three-page report indicating the low threshold of detection for this testing (or the units of measurement involved… was it recorded in ppm? Or ppb?).
   • In light of the results from the laboratory testing Lead Safe Mama, LLC completed, the Hiya “reports” are a clear indicator the company did not test to a low enough threshold of detection to rule out the presence of heavy metals at levels that are concerning for children’s health.
   • Most supplement companies only test down to 1 part per million or even 5 parts per million (1,000 ppb or 5,000 ppb) — not appropriately down to the single or double-digit parts per billion levels that would be protective of children’s health.

That’s it — that’s all you need to know about these “reports” (and why they differ from the laboratory testing we conducted on this product, which tested down to a low threshold of detection of 10 parts per billion) — please take a look at them below and let us know if you notice anything else we should highlight as a consideration!

Thanks for reading!

Additional reading that may be of interest:

1. Here’s our original article discussing the Lead Safe Mama, LLC laboratory testing for this product.
2. This is Hiya’s initial response to that laboratory testing.

The Hiya “report” for their Green Apple Flavor vitamin product:

The Hiya “report” for their Berry Flavor vitamin product:

The Lead Safe Mama, LLC lab report for the Hiya Kids Daily Multivitamin product: