January 31, 2023 – Tuesday
The following response from Lovevery (text and image below) has been shared with me by at least 10 Lead Safe Mama readers this week after readers have made inquiries to Lovevery upon seeing my recent instagram post with the Titanium (Ti) reading (of 10,000 ppm) for the small blue painted toy piece pictured above.
Here’s the Instagram post:
View this post on Instagram
The additional readings for this toy component (30-second reading) include the following levels of metals found:
- Lead (Pb): non-detect
- Cadmium (Cd): non-detect
- Arsenic (As): non-detect
- Antimony (Sb): non-detect
- Mercury (Hg): non-detect
- Barium (Ba): non-detect
- Chromium (Cr): non-detect
- Copper (Cu): 23 +/- 13 ppm
- Zinc (Zn): 14 +/- 8 ppm
- Titanium (Ti): 10,000 +/- 500 ppm
What’s the problem with Titanium in paint?
While my Instagram post (above) simply shared a picture of the toy along with the level of Titanium found using XRF technology – the context for mentioning this (noting the level of Titanium found in painted wooden toys intended for use by children and infants who are likely to put these toys in their mouth) is a concern based in the science behind the recent European regulation which made Titanium Dioxide illegal as a food additive (a regulatory standard which has no minimum allowable / acceptable low threshold for Titanium Dioxide in food products or other products – like pills/ medications – that may be ingested.)
My overview article about the concern for Titanium Dioxide based paint on toys intended for use by children who put things in their mouths can be found on this link. (I will post a point by point response to the Lovevery response – shown below – shortly.)
Response sent by Lovevery
“Thank you for reaching out. We believe you are concerned as a result of a recent social media post making claims about titanium dioxide in Lovevery’s painted wooden toys.
Making safe toys is our top priority. Through certified third party labs, we regularly test our paints for hundreds of identified potentially harmful substances to be sure that our products are in compliance with the strictest safety standards, including REACH, CHCC, and SVHC, as well as heavy element and phthalate regulations. We also have regular risk assessments performed on surface coatings, inks, and paints by board-certified third party toxicologists. Simply put, we are working hard to ensure our products are safe for your baby.
In reference to your original concern about titanium dioxide, regulators for the European Union, the UK, Canada, US, Australia, and New Zealand do not identify titanium dioxide as a hazard in mouthable painted surfaces for baby and children’s toys. Notably, the substance is a common ingredient in sunscreen, medications, makeup, toothpaste, lipstick, and lip gloss.
Thank you again for reaching out for more information. We are always happy to answer any questions you may have about the standards we uphold when testing our products.”
Below is a screenshot of this response as sent to a Lead Safe Mama reader and then shared with me.