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For those new to the work of Lead Safe Mama, LLC

Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety, and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her four sons were acutely Lead-poisoned in 2005).

• Tamara owns and runs Lead Safe Mama, LLC — a unique community collaborative woman-owned small business for childhood Lead poisoning prevention and consumer goods safety.
• Since July 2022, the work of Lead Safe Mama, LLC has been responsible for seven product recalls (FDA and CPSC).
• All test results reported on this website are science-based, accurate, and replicable.
• Please check out our press page for news coverage of our work here.

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This is an ad-free article.

What is Lead Safe Mama, LLC
Updated: August 2025

Lead Safe Mama, LLC is a woman-owned small business working as an environmental advocacy organization focused on childhood Lead-poisoning prevention and advocating for the identification and elimination of metallic toxicants (Lead, Mercury, Cadmium, Arsenic, and Antimony), which are currently still routinely found in our homes, schools, and environments — both in our consumer goods (including foods, supplements, and personal care products) and in the buildings we live, work, and play in.

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#1) Lead Safe Mama, LLC depends on collaboration

Lead Safe Mama, LLC has a very unusual business model, based on a foundation of collaboration with the public. The work we do is both directed by our readers and social media followers and is also funded by these same people (friends, followers, subscribers, readers).

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#2) What activities does Lead Safe Mama, LLC engage in to accomplish your goals?

1. PRODUCT TESTING: Testing (using XRF technology and other scientifically-replicable testing methodologies – including independent, third-party laboratory testing as of March of 2024), analysis, and reporting on the test results of newly-manufactured, antique, and vintage consumer goods commonly found in our homes, schools, and environments (including foods, cosmetics, supplements and more as of 2024).
2. CORPORATE ACCOUNTABILITY: Working to hold manufacturers accountable for the production of modern and legacy consumer goods that test positive for toxicants (especially when non-toxic materials are readily-available alternatives for the same applications). This includes reporting regulatory violations to appropriate regulatory agencies.
3. PUBLISHING ARTICLES: Writing about the above consumer goods toxicant test results on the Lead Safe Mama website (as well as writing about other issues related to childhood Lead-poisoning prevention and consumer goods safety, and creating and publishing written resources and guides for families who are dealing with the impacts of a child’s poisoning).
4. VIDEO PRODUCTION: Producing and publishing films and videos for childhood Lead poisoning prevention education and awareness— from short YouTube videos (and videos published on Instagram, TikTok, Facebook, etc.) to our “10 Minutes With Tamara Video Series” to our documentary feature filmMisLEAD: America’s Secret Epidemic (with all videos on childhood Lead-poisoning prevention, consumer goods safety, and encouraging civic engagement in environmental activism). We are also working on developing a YouTube based (reality T.V. style) program for which we plan to film some of our in person healthy home consultations.
5. PUBLIC OUTREACH EVENTS: Coordinating and participating in public outreach events and speaking engagements — normally sponsored by hospitals, schools, universities/colleges, city, state, county health departments, or local businesses. We have also done many speaking engagements for government organizations — including the EPA. Our presentations are often set up so that attendees [doctors, nurses, childcare providers, contractors, and others] can earn Continuing Education Credits (CEUs) from their state certification programs for attending and participating in our presentations.
6. CONSULTING: One-on-one, in-person home consultations with families (families of Lead poisoned children and families working to protect their children from possible future Lead exposure); consulting with businesses on product development, or working with attorneys on toxicant-related cases, and Zoom consults/phone consults with agencies, groups, families, and businesses.
7. GUEST TEACHING CLASSES: To date, we have guest-taught classes for students ranging from pre-K and elementary school to students in high school, college / universities (including speaking engagements at Stanford University, Portland State University, Massachusetts Institute of Technology (M.I.T), Oregon Health & Science University (OHSU), Dartmouth Hitchcock Medical Center, and Berklee College of Music!) We have also done guest speaking (and served as a keynote speaker) for vocational training and certification programs (related to childhood Lead poisoning prevention — including certification programs with the State of New Hampshire Department of Public Health), and national conferences for childhood Lead-poisoning prevention. 
8. SAFER CHOICES: Identifying and providing information about safer (less-toxic) product choices to readers of this website (and followers on our social media channels) who seek out this information. Including publishing guides on how to make safer choices for specific product categories (vs. simply recommending safer products).
9. BOOKS: We are in the process of completing two books on the subject of childhood Lead-poisoning prevention and consumer goods toxicity.
10. PRESS: Supporting journalists:
    • While we often do interviews directly (for articles, video pieces (YouTube, Television News & Social Media) and podcasts) we frequently work (behind the scenes) with journalists writing articles (or producing television news segments) about childhood Lead poisoning.
    • We often connect journalists with families of Lead poisoned children so they can highlight compelling true stories in their articles.

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#3) How does Lead Safe Mama, LLC monetize our work?

Income numbers below reflect earning pathways as of August 2025. These numbers are updated here  periodically (to reflect current projections.) Lead Safe Mama, LLC’s sources of revenue are as follows”

1. Advertising Contract Income:  — about 7 to 10%
   • We currently have an advertising contract with MediaVine
   • In 2023 we made the choice to move away from this type of advertising income, as the advertisements served through this type of advertising contract (based on “cookies” in readers’ browsers) often serves up ads for products that conflict with our work.
     • For example, a reader might be reading an article on this website with a lab report for a specific type of snack chip that tests positive for Lead, and then the ad service might serve them an ad for that very product even though it is a product we recommend avoiding.
   • As of January 1, 2024 all of our newly published articles (and many of our older articles as well –  are now ad-free).
2. Amazon Affiliate Income: — from 25 – 35%
   • We do not have financial relationships with the corporations who manufacture the products we link to on Amazon.
   • Other than Amazon affiliate income earned (which is paid to us by Amazon), we are NEVER paid by any manufacturer to recommend a specific product or products from a specific brand via Amazon affiliate links.
   • We solely  link to products on Amazon that we have tested that have tested clean – either with independent laboratory testing or XRF testing.
   • We share these links based on persistent requests for recommendations from the greater Lead Safe Mama community over the past 15 years.
     • We primarily test and report on products that have been sent to us by consumers for testing (for example personal items, vintage items, antiques, etc.) OR (in the case of all of our lab testing and some of our XRF testing on modern / currently sold products) products that we have purchased retail through normally available channels for consumers (so we have a documented chain of custody ensuring no manufacturer interference with – or influence on – the testing process). 
3. Other Affiliate Income: — 0%
   • As of August 2025, we no longer have any direct affiliate relationships with any manufacturers (we have moved away from the direct affiliate advertising model over the course of 2025).
   • We previously only have had active direct affiliate relationships with three companies who manufacture clean products, that we  had tested, companies who were invited to partner with us only after we had tested their products using XRF technology.
   • Those companies were: Solidteknics, Naturepedic, and Ahimsa Home
4. Consulting income:  — about 20 to 25%
   • from working with individuals and corporations (phone consultations/zoom consultations; in-person consultations — including work advising manufacturers and retailers about their product development/product choices/ingredient choices, and advising attorneys in relevant legal cases) 
5. Outreach event fees: — about 5 to 10%
   • outreach events (sponsored by/ paid for by a host, and normally for events that are free for attendees/ open to the public)
   • our outreach events often include free consumer goods testing, free blood Lead testing, and more. 
6. Donations: — about 30%
   • from readers, friends of the organization, and social media followers / online community members (including donations in support of our product-specific GoFundMe campaigns, and through our new Patreon channel) 
7. Direct corporate advertising sponsorships: none in 2025 — 0%
   • We occasionally will invite product manufacturers who have entirely clean product lines (companies that do not manufacture or sell any contaminated products) to be an advertising partner. 
   • These partners pay an annual or quarterly fee in support of our work and – as a benefit of their sponsorship  – will be given an advertising banner on our website or in our newsletter.
   • This is an invitation only opportunity, and we never invite any companies to participate if any one of their products test positive for Lead (based on the independent testing we do, with the low threshold of detection noted in our published test results for their products).

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#4) Why does Lead Safe Mama, LLC periodically request donations from readers in support of the work?

Until the work of Lead Safe Mama, LLC is fully funded by income earned from the work we do (see below), we still need to rely on financial contributions from our readers, friends, fans, and followers to make ends meet (covering the cost of the work we do here).

While some Lead Safe Mama, LLC activities are “fee for service” (consulting, outreach events, etc.), every day we also continue to provide free assistance to families around the world when they cannot afford to pay for services.

All of the information here on the Lead Safe Mama website (more than 4,500 articles and pages) continues to be freely available (not requiring a subscription/ never behind a paywall).

Contributions — made by others in the community who have the means to do so (and who appreciate this work or who have personally benefitted from this work) — make it possible for us to continue helping families without charging for access to this information (so we do not need to host all or some of our information behind a paywall/ only available through a subscription service — as many websites do these days).

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#5) How does Lead Safe Mama, LLC measure success?

The simplest way for us to measure the success of this work (in terms of the reach and impact of our work) is by tracking unique page views (readership) here on the Lead Safe Mama website (LeadSafeMama.com/ TamaraRubin.com).

The more page views we have each month, the more people we are demonstrably able to reach with the messages and information (to help them protect their children from exposures to toxicants.) Thanks to Google Analytics, and JetPack stats, these numbers are easy to track and measure. The screenshots of our stats below include a graph showing both the number of people visiting our site each year and the number of unique page views each year. We are on track to pass 8,000,000 unique individual page views from about 3,000,000 people for the 2025 calendar year.

In addition to the reach and impact of our work (which is the most important measure of success, regardless of financial considerations), with more page views on the website, more income is earned through advertising contracts  and affiliate income to help pay for the cost of the work, allowing for the continuation, expansion of and growth in the scope of our work (fundamentally making it possible for us to test and report on more products and to help more and more families protect their children from lead exposure every year.) Typically, about (an average of) 1/2 of one cent per page view is earned through advertising contracts here on the website., since we began removing advertisements from most of our articles in 2024.

• We estimate/project that Lead Safe Mama, LLC will be fully self-sufficient (where the income generated by the business covers all the costs of the business, including payments to those who work with us as subcontractors or employees) when unique page views on the site consistently pass a minimum of 600,000 unique page views per month each month of the year.
• 50% of the months in 2025 have met this goal to date (including our current readership for August).

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#6) Lead Safe Mama, LLC business standards and priorities include:

• Ensuring any statements we make in any forum (in writing, on video, or in speaking engagements) are evidence-based and rooted in science.
• Working only with corporate sponsors and business partners who adhere to strict standards for using 100% Lead-free materials in their current product manufacturing processes (or who manufacture the best available science-based products for childhood Lead poisoning prevention initiatives.)
• Whenever possible, hire women who are returning to the workplace after being on leave for raising children.
• Positions right now are only subcontractor positions, but with growth and expansion, we hope to graduate toward earning enough income to hire employees and offer benefits, including health insurance.

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#7) Is Lead Safe Mama, LLC a 501(c)3 Non-profit?

We are NOT a nonprofit. As such, contributions are NOT tax-deductible in any way. Thank you for being a partner in this work and in expanding the reach and impact of this message.

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Jetpack readership summary
as of August 17, 2025
Summary of unique page views broken out by month and year
for the entire history of the Lead Safe Mama website:

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