National Lead Company

The National Lead Company used kids as a tool to help market & sell toxic Lead Paint to parents via booklets like this one.

The National Lead Company used kids as a tool to help market & sell toxic Lead Paint to parents via booklets like this one.

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The National Lead Company used kids as a tool to help market & sell toxic Lead Paint products to their parents via children’s activity booklets like this “Dutch Boy Paint and Question Book” (c. 1932?) A little background: Historians David Rosner and Jerry Markowitz have discussed the marketing materials and strategies of The National Lead…