2025 was the Best Year Ever for Reach & Readership on LeadSafeMama.com

Published January 1, 2026
A Quick Note from Tamara Rubin:

2025 was our best year ever for reach and readership on LeadSafeMama.com/TamaraRubin.com. Our previous “best year ever” was 2024. Reach and readership on this website are our primary metrics for determining the scope, impact, and success of our work here at Lead Safe Mama, LLC. Some highlights:

• Despite some (possibly more than one, it seems!) orchestrated campaigns attempting to discredit our work (you can read more about that here and here), we still saw an increase in both the number of unique individual readers on our website and the number of unique page views.
  • Our educated guess, based on the solid history of our work’s year-over-year growth, is that we would have seen a significantly greater growth arc in 2025 were it not for these smear campaigns (we originally projected about 10,000,000 unique individual page views for 2025). However, we expect to make up for this with some exciting news coverage of our work happening in 2026!
• With 7,421,135 unique page views for 2025 (in total for the calendar year), we saw a solid 5% increase in readership over 2024!
• The number of unique individual visitors on the website in 2025 was 2,288,741 — about 1,000 more people reading our work than in 2024.
• During eight of the 12 months in 2025, we saw over 500,000 unique page views (and four of those months saw over 600,000 unique page views).
  • Given our long-term goal for reaching a minimum of 600,000 unique individual page views each month, we’re seeing good stability in our readership base year-over-year, and expect to meet this goal for the first time in 2026.
• We also published a whopping 409 (!) articles in 2025, up from our 398 pieces published in 2024.
  • This is unprecedented and unbelievable, even to me.
  • It means we have a solid year-over-year history of publishing more than one article each and every day of the year (on average) — and most of these articles are product-specific, with test results for community-nominated products.
  • I don’t know of any other advocacy agency generating the sheer volume of current and relevant data that we are!

There’s more to say, but those are just some highlights I wanted to mention in this brief New Year’s Day update.

Thank you, as always, for being here.

Thank you for being part of the Lead Safe Mama, LLC online community.

This work truly is a community effort — and we appreciate you!

Bar graph showing readership on LeadSafeMama.com/TamaraRubin.com across the years:

Here’s another bar graph showing 2025’s readership (month-by-month):

And here’s a grid featuring LeadSafeMama.com/TamaraRubin.com readership stats across the years,
broken out month-by-month, with annual totals: