Lead Safe Mama, LLC Reach, Readership, & Impact Projections for 2026

Published January 1, 2026
2026 Projections

At the beginning of each year, and periodically throughout the year, typically quarterly, we review our readership history to date and project readership and engagement stats for the coming months (and/or future calendar year). Our readership here on this website is very important to Lead Safe Mama, LLC, as it is the primary metric we use to determine the success of our work (and answer the question “Are we making a difference with this work?”).

While there have periodically been extenuating circumstances beyond our control impacting our projected engagement (for example, the impact of the pandemic on our readership in 2020 and 2021, as seen in the second bar graph below), our readership projections help us set goals, guide our activities, and let us know whether we are on track towards reaching these goals over the course of the year.

Readership projections are also helpful in serving as a basis for determining our yearly rates for select advertising sponsors (based on how many eyeballs they might be able to expect seeing their sponsorship banners for the duration of their support).

As there are lots of different metrics one can use to make projections for the coming year, we try to look at each of the possibilities and then come up with a projection that falls somewhere in the middle of that range (in an effort to come up with projections that we may actually meet, even if they represent stretching a bit to help our work reach more families around the world). The bullet points below discuss using a different basis for these projections.

Projection based on recent daily readership numbers:
- We’re anticipating a total readership for today (January 1, 2026) of about 24,000 unique page views.
- If we extrapolate that across the coming 365 days, we might expect 8,760,000 unique page views for the 2026 calendar year
Projection based on recent year-over-year annual increases:
- Our 2025 readership saw a 5.04217322% increase from 2024.
- If we see the same increase from 2025 to 2026, we could expect 7,795,321 unique page views for the 2026 calendar year.
- This would work out to be about 21,357 unique page views (on average) per day throughout the 2026 calendar year.
Projection based on historic readership, as evaluated by pairs of years from the past decade (see the second bar graph below):
- 2017 and 2018 had similar readership levels, and we saw a 355% spike in readership in 2019 (859,760 in 2018 jumped to 3,826,782 in 2019).
- 2020 and 2021 had similar readership levels, and we saw a 102% spike in readership in 2022 (2,628,602 in 2021 jumped to 5,320,969 in 2022).
- 2022 and 2023 had similar readership levels, and we saw a 23% spike in readership in 2024 (5,764,660 in 2023 jumped to 7,064,910 in 2024).
- 2042 and 2025 have had similar readership levels, and so by the logic of the above pattern, we might expect to see a spike in readership in 2026.
  - If we use the lowest of the above increases (to be most conservative), we could possibly see 7,421,135 (EOY total for 2025) jump by 23% for 2026.
  - This could possibly result in a readership of about 9,127,996.
Averages?
- If we take the average of the low and high ends of these projection (7,795,321 and 9,127,996), we get a (perhaps) conservative and reasonable projection of 8,461,658 unique page views for the year.
- As this number is relatively close to the first projection above, based on recent daily page views (8,769,000), it seems completely reasonable to set our 2026 goal at 8,500,000 unique page views by the end of the year!
Possibilities:
- We have quite a few exciting things in the hopper for 2026 (from news agency collaborations to other possible press events).
- As a result of these likely high-profile events, we’re setting a 2026 stretch goal of 9,500,000 unique page views, which would represent a 28% increase over our 2025 readership.