Untangling the nest of lies, misinformation and greenwashing spewed by Ora Cacao

A lot of Lead Safe Mama community members have asked me about this chocolate brand (Ora Cacao), since their public statements clearly state that they have “No Heavy Metals”. I decided to do a bit of a dive today into the false statements, greenwashing and misinformation that is so pervasive on their website and social media (in their marketing and branding). I started with watching a video of theirs and commenting. You can see my comment on the screenshot below.

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Published:
October 14, 2025
Instagram Post Today

@cacaoceremony has blatantly false information on at least 9 pages of their website (scroll down to see those images on the website).
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Images of those 9 pages w/ false statements will be shared in our next 9 Instagram posts (click through). Http://www.Instagram.com/LeadSafeMama
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For each flavor of their product hey have a graphic with the words “No Heavy Metals” However they also have TWO places where you can look up the heavy metals lab results for their products.
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One source on their site is a graphic representation that is not dated and has lower levels than on their lab reports (shared in our earlier Instagram post today, see image above here on the website with our pink and red annotations)
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The second source on their website is a series of eight downloadable lab reports.
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We compiled the results from those reports here in this spreadsheet (first image below).
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This is blatant false advertising, the kind that regulators often contact us about, asking us for more information so they can pursue actions on behalf of consumers (to fix the problem).
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The quickest fix would be for @cacaoceremony to remove all of the false statements / images from their website and I hope that this series of posts will encourage them to do so immediately.
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Additional Key Points:
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1.) The product-by-product levels of Cadmium on their undated graphic representation (shared earlier) are notably lower than what they share in the specific lab reports for most of the products. For example the lab report for Mystical Mushroom shows 511 ppb Cadmium, and their graphic summary shows 352 ppb Cadmium.
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2.) They misrepresent their Lead test results as being “negative”, when they have simply not tested to a low enough threshold of detection to determine what the actual Lead levels for the products are.
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3.) The only published lab reports we could find on their website are outdated (16 months or older, see spreadsheet). Given the variation between the lab results and the other test results they share, the company is undoubtedly aware of a significant range of Cadmium levels in their products (assuming the other levels shared are from another round of testing).
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4.) They are capitalizing on “lab testing” yet not testing at frequent-enough intervals (which really does not matter in the end, as their own lab tests do show that their products are not safe – at least not safe enough to be consumed by children, pregnant women, and women of childbearing age who may want to conceive).
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5.) Their site heavily greenwashes to dismiss the toxicity of their products.

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Below are the 9 images referenced above.

Each is a the page for a different flavor of their cacao product – with the image on that page / for that flavor that has the words “No Heavy Metals” on the graphic – with a checkmark next to it. You can see one instance of that highlighted at the top of this page.

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