2024 Through 2025 Readership Projections for LeadSafeMama.com

Published: March 13, 2024

Periodically, (usually quarterly!) we assess projections for Lead Safe Mama, LLC’s website readership (and other metrics) to get a sense of how we are doing and help us set goals for the year and for the coming years, too.

With the exception being a dip in readership precipitated by the pandemic, readership on the website (and growth of our impact and audience) has been significant and strong since 2019.

Even before 2019 we had sinigificant year-over-year increases (starting with a more than 112% readership increase from 2015 to 2016), but things really took off in 2019 when we published our findings of Lead, Cadmium, and Arsenic in vintage Tupperware products (see a full-sized image of the chart below).

2022 was (at that time) the best year ever for readership on LeadSafeMama.com.
- In 2022 we saw a readership increase of 102.42% over 2021 (recovering from our pandemic readership dip).
2023 was (again) the best year ever for readership on LeadSafeMama.com.
- In 2023, with 5,764,640 unique page views for the year, we saw a readership increase of 8.35% (above 2022 readership).
- The level of increase was a significantly smaller increase than previous years as (instead of focusing on the impact of our online presence) we spent a significant portion of our time and energy in 2023 focusing on our New York City Subway PSA Campaign and touring the country (and the world) helping families directly — with more than four solid months of travel in 2023 spent supporting families (around the U.S., Canada and Europe) in addition to our subway PSA campaign.

Projection for 2024

With current readership this year (so far in 2024), if we look to the current average daily page views as a metric to predict 2024 readership, we will likely see 8,432,595 page views for the year.
If we look at an average of monthly page views (based on completed months so far this year) and extrapolate that number across the 12 months of the year, we come up with a projection of 8,628,666 unique page views.
If you average those two numbers, absent something going extremely viral (which is possible — and even likely, given some things we have lined up!) and absent a big holiday readership bump (which is typical for the last three months of the year), we can conservatively expect 2024 readership to land in the range of 8.5 million unique page views here on Lead Safe Mama.com
A total of 8.5 million unique page views works out to about 708,000 page views each month — meaning 2024 is on track to not only be our “best year ever” (again!) but also our first year meeting what we set years ago as our “long-term” readership goal (to exceed 600,000 page views each month).
Our “long-term” goal of reaching at least 600,000 page views each month was set as the Lead Safe Mama, LLC sustainability goal — the level of readership at which (we have projected) all the costs of running the (community collaborative) business of Lead Safe Mama, LLC will be earned directly from business activities — making it possible for us to grow and expand the reach of what we do here (and making it so we will no longer rely on contributions from readers to help cover the gap between Lead Safe Mama, LLC earnings and expenses).
Seeing 8,500,000 unique page views in 2024 would mean that 2024 would have a readership increase (over 2023) of 47.45%.

Projection for 2025

Lead Safe Mama, LLC now has a fairly well-established routine (and support staff) to maintain and grow our readership activity and engagement online.
- What this means is that we consistently engage in answering questions on social media, in sending out e-mail newsletters and posting (new research and pieces from our extensive archives) daily on our various social media channels.
We have also seen consistent (high profile, mainstream) media coverage of our work over the past couple of years, so this appears to be a trend that will continue (especially given our recent partnership activities with Consumer Reports magazine and others).
Given the two above points, it’s reasonable to expect that our readership and growth will continue (along the same projection anticipated for 2024) into 2025. It’s even possible (and likely, with some of the projects we have in the works) that our readership will exceed these projections.
That said, we can reasonably (and conservatively) anticipate and extrapolate the 47.45% readership increase projection for 2024 to continue into 2025.
What this should result in is readership for 2025 in the range of 12,533,250 unique page views here on LeadSafeMama.com for the year (or about 1,044,437 unique page views per month on average in 2024).