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For those new to this website:

Tamara Rubin is a multiple-federal-award-winning independent advocate for childhood Lead poisoning prevention and consumer goods safety and a documentary filmmaker. She is also a mother of Lead-poisoned children (two of her sons were acutely Lead-poisoned in 2005). Since 2009, Tamara has been using XRF technology (a scientific method used by the U.S. Consumer Product Safety Commission) to test consumer goods for toxicants (specifically heavy metals — including Lead, Cadmium, Mercury, Antimony, and Arsenic). Tamara’s work was featured in Consumer Reports Magazine in February of 2023 (March 2023 print edition).

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Updated: February 1, 2024
Rates are subject to change.

First, the most important part: Why become a Lead Safe Mama, LLC Newsletter sponsor?

As regular LeadSafeMama.com/TamaraRubin.com readers know, the income earned by Lead Safe Mama, LLC does not yet fully cover the costs of the work we do here. One way of bridging the gap (to help make sure we continue to be funded so we can actively engage in independent consumer goods testing and childhood Lead poisoning prevention advocacy) is getting help from sponsors. Sponsors help cover the costs of the work we do here, which makes it possible for us to continue helping families in need — for free — every single day of the year.

We have a variety of sponsorship opportunities, through which we always try to make sure the sponsoring company gets generous acknowledgment in thanks for their ongoing support of the mission behind Lead Safe Mama, LLC’s work. While a larger portion of our work is paid for via advertising and affiliate income earned here on the website, directly contributed sponsorship dollars make up about 10% of our budget each year — which helps fill the gap in keeping our costs covered so we can continue doing what we do.

#Bonus: Lead Safe Mama readers and fans LOVE it when companies sponsor our work. Our readers, friends, and fans are very generous in expressing their appreciation by checking out sponsors’ product offerings and thinking of Lead Safe Mama sponsors first when they need to buy a product in that category. Our readers also know that we don’t enter into sponsorship agreements lightly, so they can trust that the products Lead Safe Mama sponsors are offering have been vetted, and confirmed as safer choices from a toxicity standpoint (making it that much more likely our readers will choose to buy products offered by our sponsors). #WinWinWin

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What is required to become a Lead Safe Mama, LLC Newsletter sponsor?

• Sponsorships are available via invitation only.
  • Lead Safe Mama, LLC invites prospective sponsors to join us only if their product or service is 100% aligned with our work, corporate ethics and priorities.
• The current rate for a company to become a sponsor for the Lead Safe Mama e-mail Newsletter in 2024/2025 is $15,000 for 12 consecutive full calendar months (billed annually).
  • This works out to $1,250 a month to advertise to a highly targeted market for your product.
• This rate is for Lead Safe Mama, LLC Newsletter sponsors who begin their sponsorship in 2024 (paid in full for a 12-month period before December 1, 2024.)

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Some additional specifics:

• How many Newsletter sponsors are there?
  • In 2024 there is a limit of three total advertising spots/ Newsletter sponsors in the Lead Safe Mama e-mail Newsletter.
    • We want to be careful not to inundate our Newsletter readers with a bunch of ads!
• How many people get the Newsletter?
  • There are currently 16,556 active subscribers (2/1/2024) on the Lead Safe Mama e-mail Newsletter list.
    • This is an increase of nearly 30% over this same time last year!
  • Newsletter subscribers are voluntary and organic (they have specifically chosen to subscribe to our newsletter because they are interested in the information we provide; they are not bought or paid for — as a possible incentive to join — in any way!).
  • The Lead Safe Mama Newsletter is also periodically distributed via direct links to the Newsletter shared on social media channels and via versions published here on the Lead Safe Mama website.
  • Lead Safe Mama, LLC has a combined social media following of nearly 200,000 individuals (folks who make up the population of regular readers of our site and social media pages). As of 2/1/2023, this includes (with some overlap – see graphic above for more details):
    • Over 73,000 Facebook Page “Followers” (& 58,000+ Facebook Page “Likes”)
    • Over 54,500 Instagram Page Followers
    • Over 29,000 Facebook Group Members
    • Over 5,800 TikTok Followers
    • Over 3,470 Twitter Followers
    • Over 3,200 YouTube Subscribers 
• How often are Newsletters sent out?
  • Newsletters are sent out at least four times per month.
  • Although 4X a month is our minimum, newsletters are typically sent out at a rate averaging three per week over the course of the year (with some weeks distributing as many as five Newsletters, depending on activity and frequency of newly published articles on LeadSafeMama.com).
  • During our annual Lead Safe Mama Cross Country tours (typically in April and October) each year, we also often send out an e-mail daily to let readers know where in the country we are and what new interesting things we have encountered in our travels.
• Which companies can sponsor the Lead Safe Mama Newsletter?
  • Sponsorship opportunities are only available by invitation from the Lead Safe Mama, LLC team.
  • For potential product manufacturer sponsors: sponsorships are only available for companies that make exclusively Lead-free products that Lead Safe Mama, LLC has tested using XRF technology and independently confirmed to be Lead-free.

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What we request of Newsletter Sponsors:

1. We request (and encourage) an affiliate relationship, with a commission in the 20 to 30% range (for any products sold using Lead Safe Mama affiliate links). This is not required of Newsletter Sponsors but it is also an incentive for our readers to purchase a sponsor’s products – as we publicly share the commission level and our readers like to know that a portion of what they spend goes to support our work.
2. We request periodic product donations — for our Newsletter and social media-related giveaways. This will help us promote your product organically and build your brand recognition with our audience.
3. We request that a discount code be made available by sponsors for Lead Safe Mama readers to use when purchasing the sponsor’s products (something in the 15 to 20% range is ideal, but higher is always better for conversion to sales).
4. We request that any discounts or sales available elsewhere not be better than the discounts / sales offered to the Lead Safe Mama community.
5. We request an affiliate link through a portal that automatically tracks traffic, sales, and commission (e.g. using Share-A-Sale). This helps sponsors to better track and gauge the impact of their advertising dollars.
6. We also encourage sponsors to be patient as this is an opportunity in which brand recognition (and therefore related traffic and associated sales to their site from our readers) builds over time with consistent year-over-year increases in sales from Lead Safe Mama readership (and from sources not affiliated with Lead Safe Mama, LLC).

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Website Readership

Between January 1, 2024 through February 6, 2024 (in just over one month) there have been more than 338,000 unique visitors (from around the world) to this website. This puts LeadSafeMama.com / TamaraRubin.com easily on track to see more than 3,300,000 unique visitors for the year by the end of the 2024 calendar year. (See image below)

 

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What perks do Newsletter sponsors get along with their sponsorship?

1. Newsletter sponsors get a linked banner graphic in every Newsletter sent out during their 12-month Newsletter sponsorship period. They may choose to change the graphic of this banner periodically (see the example of the Naturepedic banner below).
2. The banner will be linked to the sponsor’s website (or featured products), using a Lead Safe Mama, LLC affiliate link (the linked product or page can change periodically throughout the year as well).
3. Newsletter sponsors will have their products promoted with Lead Safe Mama, LLC giveaways (in the Newsletter, on the website, and on social media) for which they donate product(s).
4. Newsletter sponsors will be mentioned and thanked (periodically, organically, and as appropriate) in the Newsletter and on Social Media.
5. When Newsletter sponsors come on board, a “Welcome” article is written on the website (thanking the company for their sponsorship and welcoming/re-welcoming them to the Lead Safe Mama, LLC family). This piece is shared on social media and in the Newsletter.
6. Newsletter sponsors will have one article (about their products/sponsorship) with relevant links and discount codes pinned to the home page of LeadSafeMama.com for the duration of their sponsorship. This normally looks like an overview written about the company, or their welcome article, as appropriate — however, sometimes it may be updated to share information about a current sale or promotion the company is offering. 

Please contact Tamara Rubin at TamaraRubin@mac.com if you are interested in this sponsorship opportunity.

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Naturepedic’s Newsletter sponsorship banner:

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The chart below shows the Lead Safe Mama, LLC readership/engagement history summary (& growth year-over-year) as measured by unique page-views for each month and year across the past 11 years, (through February 7, 2024). We anticipate 2024 to be our best year ever (for reach and readership) with over 9,100,000 unique page views (currently projected) by the end of the calendar year.

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